Business Growth Intern- Luxury Sales

3 weeks ago

Bengaluru, Karnataka, India A-THON Full time
Business Growth Intern – Luxury Segment (All-Terrain SSVs & UTVs)

Location: Bangalore, Karnataka, with flexibility for travel to client locations, test tracks, and luxury events across India.

Stipend/Compensation: As per company policy

Duration: 6 months (with possibility of extension or conversion to full-time based on performance).

Position Summary

A-THON is offering an exciting internship opportunity for motivated students and young professionals who want hands-on exposure in the luxury automotive and lifestyle sector. As a Business Growth Intern, you will support our team in positioning A-THON's flagship all-terrain vehicle, the ASHVA 4x4, as India's premier luxury off-road vehicle.

This internship provides unique exposure to high-value client engagement, luxury brand positioning, and premium event experiences. You'll assist in curating experiences for High-Net-Worth Individuals (HNIs) and Ultra-HNIs, supporting business growth initiatives while learning directly from industry professionals.

What You'll Gain:

- Practical exposure to luxury sales and client engagement strategies.
- Experience in event planning and execution for premium audiences.
- Understanding of brand positioning and exclusivity tactics in the luxury market.
- Hands-on learning with CRM tools, digital marketing campaigns, and lead generation.
- Mentorship in consultative selling and luxury product storytelling.

Key Learning Areas & Responsibilities

As an intern, you will:

1. Client Engagement Support

- Assist in managing client databases and CRM entries.
- Help prepare presentations, proposals, and follow-up communication with potential clients.
- Shadow senior executives during client meetings, product demos, and test drives.

1. Sales & Market Research

- Support the sales team in gathering market intelligence on luxury vehicles and adventure products.
- Analyze competitor offerings and create comparison reports.
- Assist in preparing sales performance reports and forecasting documents.

1. Event Coordination & Experience Marketing

- Support planning and execution of exclusive events such as private test drives, reveals, and luxury showcases.
- Coordinate logistics, vendor management, and client invitations.
- Capture client feedback and event performance metrics.

1. Digital Marketing & Branding

- Work with the marketing team to create social media content tailored for HNI/UHNI audiences.
- Track engagement metrics and support in running targeted campaigns.
- Assist in curating premium brand experiences online and offline.

1. Partnership & Networking Support

- Research potential collaborations with luxury brands, premium venues, and lifestyle companies.
- Help prepare partnership proposals and pitch decks.
- Support networking activities during high-profile industry events.

Desired Skills & Attributes

- Strong interest in luxury automobiles, adventure sports, or premium lifestyle brands.
- Excellent communication skills (written & verbal).
- Professional demeanor with confidence and discretion in client interactions.
- Good organizational and multitasking abilities.
- Social media savvy, with a knack for creating engaging content.
- Adaptability, eagerness to learn, and a proactive, entrepreneurial mindset.

Performance Indicators for Interns

- Quality and timeliness of research & reporting.
- Contribution to successful event execution.
- Support in generating leads and maintaining client engagement.
- Creativity in digital content and marketing support.
- Overall professionalism and ability to adapt in a luxury/start-up environment.

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