Manager - Category Trade Marketing - Fmcg (8-13 Yrs) Mumbai (marketing/pr/advertising)

4 weeks ago

Mumbai Maharashtra, India MNR Solutions Private Limited Full time

Job Title Category Trade Marketing ManagerLocation MumbaiDepartment Sales Marketing Trade MarketingJob Summary The Category Trade Marketing Manager will be responsible for developing and executing category-specific trade marketing strategies to drive sales growth increase market share and enhance brand visibility at the point of sale This role works closely with sales brand marketing and external partners to ensure effective planning and execution of trade promotions in-store visibility initiatives and retailer-specific campaigns Key Responsibilities Category Strategy Planning - Develop and implement trade marketing strategies aligned with overall brand and sales objectives for the assigned category - Analyze market trends consumer insights and competitor activities to identify category growth opportunities Promotion Campaign Management - Plan and execute trade promotions seasonal product launches etc with ROI tracking - Customize promotional activities to suit channel-specific needs Modern Trade General Trade E-commerce etc Channel Retail Execution - Coordinate with sales teams and retail partners to drive in-store visibility and merchandising - Ensure the right assortment planograms and shelf execution as per category strategy Sales Enablement Communication - Develop and provide sales teams with toolkits training materials and category decks - Act as a bridge between brand marketing and sales to translate brand strategies into trade activities Performance Monitoring Reporting - Track and report KPIs for trade marketing initiatives promotional ROI and category growth - Conduct post-promotion analysis and make recommendations for improvement Budget Management - Manage the trade marketing budget for the category efficiently and ensure spend optimization Qualifications Skills - Bachelor s degree in Marketing Business Administration or a related field MBA preferred - 5-8 years of experience in trade category marketing in FMCG Retail or Consumer Goods - Strong analytical and commercial acumen - Excellent communication collaboration and project management skills - Proficiency in MS Office Excel PowerPoint exposure to Nielsen IRI or other retail data tools is a plus ref updazz com

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