PR Manager

Job Description Job title - PR Manager Company – Indra Shakti Ventures Location – Mumbai (on-site at Goregaon, 5 days a week), Full-time Experience - 4-6 yrs Reporting Manager – Marketing Director  Company Overview Indra Shakti Ventures LLP is a purpose-driven FMCG company reimagining India’s food and beverage landscape through brands rooted in heritage, health, and sustainability. Guided by the philosophy “Bharat ke liye, Bharat mein” , it blends indigenous innovation with modern consumer aspirations. Its flagship brand SWAH revives India’s heirloom rice varieties while empowering rural farmers, and Hado pioneers’ functional beverages crafted with natural botanicals and adaptogens for mindful social drinking. Together, they embody Indra Shakti’s mission to balance commerce with conscience — nurturing Bharat’s wellbeing, one product at a time. Role Overview We invite a skilled PR Manager to lead the narrative for two distinctive Made in Bharat brands: Hado, a next-generation functional beverage offering zero-sugar, prebiotic sodas that support gut health with a global-standard taste; and SWĀH, dedicated to reviving India’s heirloom rice varieties while empowering rural farmers. Your role will be to craft a compelling founder story that harmonizes authentic heritage with innovation to define and elevate both brands in their respective markets. Key Responsibilities Develop and execute PR strategies aligned with marketing campaigns, product launches, and brand goals. Build corporate and leadership visibility in line with the startup’s growth story. Plan and implement always-on PR and media initiatives to ensure continuous brand presence. Establish and maintain strong relationships with trade, consumer, lifestyle, and industry media. Drive thought leadership through founder stories, interviews, and expert commentary. Monitor media coverage, track campaign effectiveness, and optimize PR initiatives. Collaborate closely with brand team to integrate PR with broader brand activities. Manage influencer and external partnerships relevant to brand positioning. Curate and manage PR events, founder sessions, and experiential activations to enhance the brand’s emotional connect. Requirements Agency background mandatory. Experience in FMCG and or D2C will be advantage. Passion for blending brand-building with business impact. Requirements Agency background mandatory. Experience in FMCG and or D2C will be advantage. Passion for blending brand-building with business impact Benefits Influence and shape the strategic direction of two distinctive brands within a dynamic and evolving industry. Fast track your career growth. Grow exponentially along with the organisation Be part of a visionary company that values leadership, strategic insight, and innovative thinking Requirements Skills and Qualifications: · Minimum 5 years of experience in content development, preferably with expertise in the beverage industry or related sectors. · Exceptional command of the English language; multilingual skills are a plus to connect with a diverse audience. · In-depth knowledge and experience with SEO best practices, proven by a track record of creating content that improves web visibility. · Strong research skills to ensure content accuracy and reliability. · A creative thinker capable of generating ideas that resonate with our target market. · Excellent organizational and project management abilities, with a knack for meeting deadlines under pressure. Preferred Experience: · A solid history of writing in the FMCG or beverage sectors, with a focus on alcoholic or non-alcoholic drinks. · Familiarity with content management systems and the digital content creation landscape.