Marketing Automation Specialist

1 week ago


India Weekday AI Full time

This role is for one of the Weekday s clients Min Experience 5 years Location Pan india JobType full-time We are seeking an experienced Lifecycle Marketing Automation Specialist to lead the planning execution and optimization of automated data-driven customer engagement journeys across digital channels This role requires strong expertise in marketing automation platforms a deep understanding of customer lifecycle strategies and the ability to deliver personalized campaign experiences that drive measurable business outcomes Experience 5-8 years of experience in Salesforce Marketing Cloud and digital campaign operations Requirements What You ll Do Design build and manage automated marketing workflows and customer journeys across digital touchpoints Develop and execute targeted communication programs using segmentation personalization and dynamic content logic Build responsive and well-structured email campaigns using HTML CSS ensuring cross-device compatibility Collaborate with cross-functional teams including marketing product and analytics to enhance campaign performance and audience strategy Monitor campaign performance metrics conduct A B tests and implement optimization strategies for continuous improvement Work with marketing data models and advanced logic to improve targeting audience insights and lifecycle engagement Maintain campaign documentation workflows and quality assurance standards What You ll Bring 5-8 years of experience in marketing automation and digital campaign operations Hands-on experience with enterprise automation and journey-building tools Strong proficiency with personalization techniques and scripting languages e g AMPScript or similar Capability to build custom email layouts and components using HTML and CSS Solid understanding of segmentation customer lifecycle management and performance analytics Ability to collaborate effectively across teams and communicate data-backed recommendations confidently Core Skills Marketing Automation o Customer Journeys o Email Campaigns o Personalization o AMPScript o HTML CSS o Data Extensions Segmentation o Journey Optimization o A B Testing o Lifecycle Engagement o Campaign Analytics



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