Marketing Automation Specialist

Job Description Unloq is part of Linklogis Group, an award-winning leader in supply chain finance. With deep expertise in serving major buyers in North America, Europe and Asia, Unloq makes trade financing simple across global corridors. We've built unique knowledge and expertise that allows us to move faster, improve processes, and deliver smarter financial solutions. Our platform helps buyers unlock working capital while enabling suppliers to get paid earlier, creating a flywheel that accelerates growth for everyone. With our purpose-built solutions and industry-leading technology infrastructure, we are able to deliver tangible benefits to various stakeholders in the supply chain finance ecosystem with profound influence in reshaping the supply chain finance sector. We focus on providing world-class solutions for enterprises and financial institutions to meet their evolving business and technology needs, helping them deliver superior user experience for their SMEs. Job Summary As the Marketing Automation Specialist, you will be the go-to expert and sole owner of our marketing technology stack globally, with full responsibility for building, managing, and optimising systems such as Pardot to support global marketing initiatives. Reporting to the Head of Revenue Systems, you will play a critical role in enabling scalable, data-driven marketing across the business. This is a high-impact position in a fast-paced start-up environment where you will work closely with regional Marketing Managers to align on campaign objectives, design and execute engagement journeys, and ensure seamless end-to-end delivery. From campaign automation and lead nurturing to reporting and process improvement, you will be hands-on in every aspect of marketing operations. You will have the autonomy to shape our marketing infrastructure from the ground up, bringing best practices, solving problems creatively, and driving the operational backbone of our global marketing efforts. Key Responsibilities: - Own and manage the global marketing technology stack, with a core focus on Pardot and its integration with Salesforce - Create and manage all marketing assets and content within Pardot, including emails, landing pages, forms, and engagement programmes - Collaborate closely with regional Marketing Managers in the UK, US, India, and China to align on campaign goals, timelines, and execution strategies - Build, implement, and optimise marketing automation workflows and engagement programmes that support lead generation, nurturing, and brand awareness - Develop and manage campaign performance reporting, ensuring data accuracy and actionable insights - Maintain and improve data quality, segmentation, and lead scoring models to support more effective targeting and personalisation - Act as the primary point of contact for all marketing systems, providing training, documentation, and support to regional teams - Partner with the wider Revenue Systems team to ensure alignment between marketing and sales processes - Continuously evaluate and improve marketing operations processes, introducing automation and efficiencies where possible - Lead system-related troubleshooting, manage user access, and oversee platform governance - Keep up to date with best practices in marketing operations, data privacy regulations, and marketing technology trends Skills and Qualifications: - Salesforce Administrator Certification (required); Pardot Specialist / Marketing Cloud Account Engagement Specialist Credential (required) - Proven experience with Pardot / Account Engagement, including automation, segmentation, Engagement Studio and campaign execution - Strong understanding of Salesforce best practices, data structures, and security models - You are positive, adaptable and thrive in fast-paced environments where priorities can shift quickly - 5+ years of hands-on experience with Salesforce Marketing Cloud Account Engagement (Pardot) - Proven ability to design, implement, and optimise multi-step nurture programmes using Engagement Studio - Expertise in advanced automation workflows, including dynamic content, scoring/grading models and complex segmentation - Strong proficiency in Salesforce integration, including custom object syncing and campaign influence tracking - Demonstrated experience auditing and optimising lead management processes (lifecycle, routing, assignment rules) - Experience with cross-functional campaign planning in collaboration with Marketing and Sales - Deep understanding of email deliverability best practices, opt-in strategies, and compliance (GDPR, CAN-SPAM, CASL) - Skilled in HTML/CSS for customising templates, landing pages, and form styling - Strong command of reporting and attribution models, including Pardot reports, Salesforce dashboards, and campaign ROI analysis