Marketing Automation

Job Description About Us: Tophat HR is a boutique consulting firm- We are an expert in tailored and comprehensive human resources consulting & management services. About Our Client: Our client is a leader in automating offline communication and direct mail for enterprises. As they expand their Enterprise and Mid-Market presence, they are seeking a hands-on Marketing Automation Specialist to ensure the technical execution and optimization of their outbound Account-Based Marketing (ABM) campaigns. Role Overview: We are looking for a Marketing Automation Specialist to be the technical backbone of the Outbound Marketing team. This role is responsible for the setup, deployment, maintenance, and optimization of multi-channel ABM workflows, ensuring seamless integration between the core marketing automation platform (HubSpot) and key outbound sales tools (Reply.io, Lemlist, Apollo). The ideal candidate is a technical, detail-oriented builder who can translate strategic campaign ideas into functional, scalable, and data-driven automation sequences. Key Responsibilities: 1. Automation Platform Management & Execution - Design and build complex, signal-driven email nurturing workflows, lead scoring, and conditional sequences primarily within HubSpot to support ABM strategies. - Manage, maintain, and optimize the technical setup of key ABM/Outbound tools (e.g., Reply.io, Lemlist, Apollo), ensuring seamless data flow and integration with HubSpot and Zoho CRM. - Serve as the system expert for marketing automation, ensuring data integrity, compliance, and list segmentation for targeted outreach. 2. Outbound Campaign Support & Deployment - Technically execute multi-channel outbound campaigns across email, PPC landing pages, and social media integrations as defined by the Outbound/ABM team. - Set up and deploy A/B tests and experimental designs within automated sequences to continuously refine messaging and improve conversion rates. - Develop and maintain automation workflows that enable SDRs to execute signal-driven prospecting, including timely data handoffs and task creation in the CRM. 3. Reporting & System Optimization - Implement and manage tracking mechanisms (UTMs, custom fields) necessary for accurate attribution reporting across all outbound automation touchpoints. - Monitor system performance and campaign deliverability, troubleshooting any technical issues related to email deliverability, automation errors, and integration failures. - Provide technical input for optimizing firmographic, behavioral, and intent signal ingestion and application within automation workflows. Requirements & Qualifications: - 4+ years of hands-on experience specifically managing and executing campaigns within a major marketing automation platform (e.g., Expert-level proficiency in HubSpot is highly preferred). - Proven technical expertise with key outbound/sales enablement tools such as Reply.io, Lemlist, and Apollo. - Demonstrable experience with integration and workflow automation tools, specifically Zapier and/or n8n. - Experience utilizing data enrichment or list-building platforms like Clay is a significant asset. - Experience ensuring data synchronization and functionality between marketing automation (HubSpot) and a CRM (e.g., Zoho CRM). - Strong understanding of email deliverability best practices, complex workflow logic, segmentation, and A/B testing implementation. - Analytical mindset with experience tracking and reporting on automated campaign performance metrics. - Ability to work cross-functionally, specifically supporting Sales Development/SDR teams with automation needs. We are an equal opportunity employer and we welcome people of diverse backgrounds, perspectives, and skills. We will work with applicants to provide accommodations at any stage of the hiring process.