▷ [23/10/2025] Chief Marketing Officer

1 day ago

Gurugram, India Easy Trip Planners Limited Full time

Job Description Role & responsibilities: - Marketing Strategy & Leadership:Define and execute the marketing roadmap, aligning campaigns with business objectives while mentoring high-performing teams across brand, digital, and growth functions. - Brand Management & Storytelling:Build and strengthen Ease MyTrip's brand identity, positioning, and narrative across domestic and international markets. - Digital & Performance Marketing:Lead campaigns across SEO, SEM, PPC, display, retargeting, social media, and affiliates to maximize ROI and scale customer acquisition. - Content & Social Media:Drive impactful content strategies and influencer collaborations to enhance visibility, engagement, and customer trust. - Customer Insights & Analytics:Leverage market research, data analytics, and segmentation to understand traveler behavior, optimize campaigns, and personalize experiences. - Partnerships & Alliances:Build strategic partnerships with airlines, hotels, OTAs, and travel/tourism boards to strengthen brand positioning and distribution reach. - Product Marketing:Collaborate with product and technology teams to align marketing efforts with new feature rollouts and customer experience improvements. - Team Leadership:Mentor and grow a multi-disciplinary marketing team, fostering a culture of creativity, innovation, and accountability. - Budget & ROI Management:Own the marketing budget, ensuring efficient allocation of spends and measurable impact on revenue and market share. - PR & Communication:Represent Ease MyTrip in external forums, manage public relations, and drive corporate communications to enhance brand reputation. Preferred candidate profile: - Experience:10+ years in marketing, with at least 5 years in a senior leadership role, ideally in travel, eCommerce, or consumer internet sectors. - Marketing Expertise:Proven track record in brand management, digital marketing, and scaling customer acquisition in high-growth environments. - Digital Skills:Deep understanding of SEO, SEM, PPC, social media marketing, performance marketing, and affiliate ecosystems. - Data-Driven Approach:Strong ability to interpret analytics, optimize campaigns, and implement data-backed decision-making. - Creative Mindset:Ability to craft compelling brand stories, campaigns, and customer experiences across multiple channels. - Partnership Development:Experience building alliances with global brands, tourism boards, and ecosystem partners. - Leadership & Collaboration:Exceptional communication and leadership skills, with experience managing large, diverse teams. - Global Perspective:Exposure to international marketing practices and scaling brands across geographies is highly desirable. - Innovation Focus:Passionate about leveraging emerging marketing technologies, AI-driven personalization, and new-age media to disrupt customer engagement.

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