Social Media Manager

Social Media Manager MoustacheLocation Jaipur RajasthanEmployment Type Full-TimeRole Mid-SeniorAbout Moustache Moustache is a dynamic and rapidly growing travel and stay brand with 24 properties across India We aim to revolutionize the hospitality industry with immersive experiences unique stays and a strong brand presence If you are passionate about storytelling digital engagement and community building wed love to have you onboard Role Overview We are looking for a Social Media Manager to take full ownership of all social media channels including Instagram Facebook LinkedIn X YouTube and emerging platforms The candidate will be responsible for increasing developing new brand identity brand awareness engagement follower growth and driving conversions through strategic content and campaigns Key Responsibilities 1 Content Strategy Execution Develop and execute a content calendar aligned with brand campaigns seasonal trends and business objectives Lead the creation of high-quality visuals reels stories and long-form content Ensure content aligns with brand voice and resonates with our target audience Collaborate with the design and influencer marketing teams for compelling creatives 2 Community Engagement Growth Actively engage with followers respond to comments messages and brand mentions Implement strategies to increase audience engagement and build a loyal community Monitor user-generated content and leverage it for brand credibility 3 Performance Analytics Optimization Track analyze and report social media performance using analytics tools Optimize strategies based on data insights to improve reach engagement and conversions Conduct A B testing for content formats and posting times 4 Campaign Management Trend Spotting Plan and execute paid and organic campaigns to boost brand visibility and lead generation Identify and leverage viral trends hashtags and challenges relevant to the travel industry Work with the PPC team to align paid social strategies 5 Influencer Collaboration Management Identify and ask the Outreach team to collaborate with influencers and brand advocates for campaigns Manage team to maintain relationships with travel bloggers and content creators for partnerships 6 Brand Reputation Crisis Management Monitor online conversations and brand sentiment Address negative feedback professionally and ensure brand credibility remains intact Key Performance Indicators KPIs Engagement Rate Achieve a minimum 5-7 engagement rate across platforms Follower Growth Increase organic followers by 15-20 per quarter Content Performance At least 3 viral posts reels per month with high reach shares Community Response Time Maintain an average response time of less than 2 hours Lead Generation Drive increase in website clicks and direct inquiries from social platforms UGC Contribution Generate at least 20 of monthly content from user-generated posts Who You Are 2-4 years of experience in social media marketing preferably in hospitality travel or lifestyle brands as a Manager Strong understanding of different social media platforms and their algorithms Proficiency in content creation video editing and social media tools Canva Meta Suite etc Data-driven mindset with an ability to interpret analytics and adjust strategies accordingly Excellent communication skills creative thinking and a proactive approach with a passion to Travel Why Join Moustache Opportunity to shape the digital presence of one of Indias fastest-growing travel brands Work in a dynamic and creative environment with a team that loves travel storytelling Career growth opportunities in a fast-paced industry Ready to take Moustaches social media game to the next level