Social Media Executive

**Company Name - Elfad Graphics**

Address - F-6, Kartarpura Industrial Area, Bais Godam, Jaipur - 302006 (Raj.)

**JOB DESCRIPTION**

**JOB TITLE- Social Media Executive / Manager**

**LOCATION - Jaipur**

**POSITION TYPE - Full Time**

**Job Summary**:
**Responsibilities**:
**Content Creation and Publishing**:

- Create and curate engaging and relevant content for various social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, and others.
- Develop content calendars and schedules to ensure consistent posting and engagement.
- Utilize text, images, videos, and other multimedia elements to create compelling posts.

**Social Media Strategy**:

- Develop and implement social media strategies that align with the organization's goals and target audience.
- Identify key performance indicators (KPIs) and metrics to measure the success of social media efforts.
- Stay up-to-date with industry trends and platform updates to adapt strategies accordingly.

**Community Management**:

- Monitor and respond to comments, messages, and interactions from followers and users.
- Foster a positive and engaging community by addressing inquiries, concerns, and feedback promptly and professionally.

**Engagement and Interaction**:

- Proactively engage with followers and users through likes, comments, shares, and direct interactions.
- Encourage user-generated content and participation through contests, polls, and interactive campaigns.

**Analytics and Reporting**:

- Analyze social media performance using tools like Google Analytics, social media insights, and other reporting platforms.
- Prepare regular reports highlighting key metrics, trends, and insights, and use the data to refine strategies.

**Social Media Advertising**:

- Plan and execute paid social media campaigns to reach specific target audiences and achieve desired objectives.
- Manage budgets, ad creatives, targeting options, and campaign optimization.

**Content Planning and Coordination**:

- Collaborate with content creators, designers, and other team members to ensure cohesive branding and messaging across platforms.
- Plan and coordinate the release of content in alignment with product launches, events, and promotions.

**Influencer Collaboration**:

- Identify and collaborate with relevant influencers or brand advocates to expand the organization's reach and credibility.

**Monitor Trends and Competition**:

- Monitor industry trends, competitor activities, and emerging social media features to identify opportunities for innovation.

**Crisis Management**:

- Handle potential social media crises by addressing negative comments, reviews, or situations professionally and promptly.

**Stay Up-to-date**:

- Keep up with the latest trends, best practices, and platform changes in the dynamic field of social media.

**Team Management and Collaboration**:

- Manage a team of social media specialists, content creators, designers, and other team members.
- Collaborate with various departments to ensure cohesive branding and messaging across all social media channels.

**Qualifications**:

- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience as a Social Media Manager or similar role, with a track record of successful social media campaigns.
- Proficiency in using social media management and analytics tools.
- Strong understanding of social media platforms, algorithms, and trends.
- Excellent written and verbal communication skills.
- The data-driven mindset with the ability to interpret analytics and make informed decisions.
- Creative thinking and the ability to craft engaging content.
- Strong organizational skills and attention to detail.
- Leadership qualities to guide and manage a team if applicable.

**Application Process**:
To apply, please submit your resume and a cover letter detailing your relevant experience

Pay: ₹10,000.00 - ₹15,000.00 per month

Schedule:

- Day shift

Ability to commute/relocate:

- Jaipur, Rajasthan: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- total work: 1 year (preferred)
- Social media marketing: 1 year (preferred)

License/Certification:

- Digital marketing (preferred)