Online Brand Specialist

6 days ago

Kolkata India Academy of Vedic Vidya Full time

Job Description

Job Summary:

We&aposre seeking a talented Online Brand Specialist to launch and scale our new Vedic lifestyle products vertical at Academy of Vedic Vidya. As Online Brand Specialist, you&aposll define the brand&aposs positioning, voice, and long-term vision while driving product development, marketing, and customer loyalty initiatives. Your focus will be on driving brand performance and customer experience through direct-to-consumer (D2C) website management and e-commerce initiatives.

Key Responsibilities:

Brand Strategy & Identity:

* Define brand positioning, voice, and long-term vision.

* Develop brand guidelines and ensure consistency across all touchpoints.

D2C Website Management:

* Manage daily website operations (content, merchandising, product listings).

* Monitor website KPIs (traffic, bounce rate, conversions, AOV).

* Oversee customer journey (landing to checkout to post-purchase follow-ups).

* Implement customer feedback for improvements.

Product Development & E-commerce Setup:

* Curate and develop high-quality, authentic Vedic products with vendors/suppliers.

* Oversee website development, product listings, payments, logistics, and customer experience.

Inventory Management:

* Manage inventory levels, track stock, and optimize inventory processes.

* Ensure efficient order fulfillment and minimize stockouts or overstocking.

Performance Marketing:

* Collaborate with internal or external teams to run paid campaigns across Meta, Google, and other platforms.

* Manage ad budgets, creatives, targeting, and campaign optimization.

Influencer & Community Marketing:

* Build partnerships with astrologers, occult experts, and influencers aligned with the brand.

* Collaborate on content, promotions, and events.

Content & Communication:

* Supervise all brand content including product stories, packaging, emails, social media, and videos.

* Develop brand tone and voice.

Customer Loyalty:

* Build trust, drive reviews, user-generated content, and design loyalty or referral programs.

* Analyze customer behavior to identify areas for improvement.

Cross-Collaboration:

* Coordinate with the Academy of Vedic Vidya team for synergy and cross-promotion.

* Collaborate with fulfillment teams for order communication.

Requirements:

* Proven experience in online brand management, e-commerce, and digital marketing.

* Strong understanding of Vedic traditions and occult sciences (desirable).

* Excellent communication, project management, and analytical skills.

* Experience with website management, inventory management, and performance marketing tools.

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