Marketing Automation Lead

Job Description

Job Description

MACS Marketing Automation Lead

This position will be situated within MACS INDIA (Marketing & Creative Services) which is the Group-wide Marketing & Communications shared services organization providing services ranging from Marketing to campaign management and social analytics and content to creative design for all of the Capgemini Group.

Your primary role will be to help set the direction, drive forward the business along with our MACS business leads, model our values and behaviors, and coach and develop junior members of the team.

You will be joining a growing and transformative team of 30 Marketing Automation and marcom professionals. As a member of the MACS Marketing Automation team, you will have a crucial role to play in driving projects and end to end campaign management services for the Group Marketing Teams and then implementing and executing these strategies and campaigns leveraging Marketing Automation & CRM Platforms.

Job Responsibilities

- Collaborate with Global Onsite Stakeholder and actively be involved in creating Campaign strategies to execute Go To Market campaigns.
- Ability to have a view on strategic/tactical decisions on campaign planning, customer segmentation and revenue goals to be achieved.
- Be aware of the country specific GTM plans and alignment with Group Priorities.
- Manage the development and execution of campaigns for account based marketing, lead generation, lead nurturing and demand creation programs in Salesforce.com, Pardot application - having taken the time to understand the campaign objectives.
- Should be a Subject Market Expert and proactively advise Stakeholders on improving their marketing processes leveraging marketing automation and CRM systems, enable customer buyer journey and share best practices
- Perform analytics on the campaigns to help demonstrate success to include segmentation and targeting as scoped on a project basis

Job Responsibilities

- Work with Onshore Marketing Managers to define metrics measure, track, analyse and regularly report on the effectiveness of overall campaign performance.
- Define and implement new marketing automation methodologies that will maximize efficiency
- Collaborate internally with other Digital Channel Management teams like Paid, Web etc to drive & plan effective integrated customer journey programs.
- Work with creatives team and design responsive emails, responsive templates, and responsive websites
- Effectively collaborate with colleagues and CRM/Demand Generation Operations to drive Lead Management Process
- Develop and maintain long-term data strategy and work in tandem with stakeholders
- Maintain database integrity and synchronization of marketing systems

Skills/Experience

- 9-12 years of experience in developing and implementing Campaign Management & Marketing automation strategies.
- Advance knowledge of campaigns management leveraging CRM, marketing automation platforms to support sales & marketing.
- Hands on Experience on Marketing Automation tools like Pardot, Marketo, Eloqua, Hubspot and Salesforce CRM is mandatory.
- Certifications in Marketing Automation and CRM systems will be preferred.
- Excellent Client Communications & Stakeholder Management Skills.
- Excellent problem-solving skills to analyze complex requirements.
- Should have knowledge and understanding of multi-channel Campaign Management.
- Should have knowledge of current Martech tools.
- Advanced knowledge in using the Microsoft Office suite with excellent Excel and PowerPoint skills.
- A strong understanding and enthusiasm for consulting, digital, innovation, and technology domains.

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