Personalization Capabilities

At Lilly we unite caring with discovery to make life better for people around the world We are a global healthcare leader headquartered in Indianapolis Indiana Our employees around the world work to discover and bring life-changing medicines to those who need them improve the understanding and management of disease and give back to our communities through philanthropy and volunteerism We give our best effort to our work and we put people first We re looking for people who are determined to make life better for people around the world Personalization capabilities - CDP Consumer Data Platform - P1 P2 P3 As Eli Lilly strives to achieve its purpose of making life better for patients we have been building up our in-house Consumer Experience function which will design and implement next-generation marketing campaigns aimed at informing and educating consumers or patients directly This position provides an outstanding opportunity to develop and advance large-scale personalization around Pharma Omnichannel marketing strategies aimed at delivering a superior consumer experience This role plays a key part in the implementation and scaling of our Customer Data Platform CDP applying tools such as Adobe Journey Optimizer Adobe Target RTCDP Real-Time Customer Data Platform and CJA Customer Journey Analytics You will collaborate with multi-functional teams to build journeys deliver insights that improve marketing efforts enhance customer journeys and drive business performance Path Level P1-P3 Core Responsibilities Design manage and optimize tailored omnichannel customer journeys using AJO Adobe Target incorporating real-time triggers and segmentation to support campaign execution Break down campaign journeys into micro-journeys to support A B testing and experimentation enabling targeted optimizations and performance improvements Translate business requirements into technical journey configurations Use Adobe Customer Journey Analytics CJA to drive efficiency and optimize engagement through actionable insights and data-backed recommendations Applies Owned Paid Shared and Earned media strategies to media mix to improve reach engagement and ROI Collaborate closely with marketing data and technology teams to align journey strategies with broader organizational objectives Contribute to ongoing process improvements and framework development for customer journey management Lead and advocate for personalization initiatives mentoring junior team members in standard methodologies Maintain up-to-date expertise on Adobe Experience Platform capabilities and stay informed of industry standards Required Qualifications 2-8 years of experience in data analysis or business analytics with a solid understanding of Omnichannel marketing in Pharma Retail Banking domain Hands-on experience with Customer Data Platforms CDPs Data Management Platforms DMPs or CRM tools preferably Adobe Journey Optimizer Adobe Target RTCDP and Customer journey Analytics CJA Experience in gathering business requirements refining raw data and delivering analytics reports with actionable insights and recommendations particularly in the Pharma sector Working knowledge of any visualization tools such as Power BI or similar platforms and languages like SQL or Python is beneficial but not necessary Demonstrable ability to break down sophisticated unstructured business problems and translate them into data-driven solutions Comfortable with ambiguity and the ability to work independently while balancing multiple engagements Demonstrated experience working in multi-functional cross-geography teams to drive data solutions that improve business outcomes Preferred Qualifications Previous experience as a Data or Business Analyst in Pharmaceutical Healthcare Retail BFSI Digital or Media industries with a specific focus on Omnichannel marketing strategies or building personalization at scale Bachelor s or Master s or equivalent experience in Technology Statistics Computer Science or a related field Experience working in Omnichannel marketing campaigns specifically designed for the Pharma industry using customer data to optimize campaigns across various channels digital social email in-person etc Lilly does not discriminate on the basis of age race color religion gender sexual orientation gender identity gender expression national origin protected veteran status disability or any other legally protected status WeAreLilly Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce ensuring equal opportunities when vying for positions If you require accommodation to submit a resume for a position at Lilly please complete the accommodation request form for further assistance Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response Lilly does not discriminate on the basis of age race color religion gender sexual orientation gender identity gender expression national origin protected veteran status disability or any other legally protected status WeAreLilly