15h Left Performance Marketing Manager

2 days ago

Pune, Maharashtra, India MAYSKIN Full time
Location: Pune

Type: Full-Time Intern

About Mayskin:

Mayskin is a new-age Indian skincare brand that fuses advanced science with botanical extracts to create products that deliver real results and sensorial joy. We're building bold, high-performing skincare that isn't boring or clinical, but exciting, fun, and modern.

We're scaling fast across D2C and marketplaces, and we're looking for a Performance Marketing Manager who can take complete ownership of growth - from Meta to Amazon, Google, and Nykaa.

The Role

This is a hands-on role where you'll handle performance marketing end-to-end. From planning to execution, analysis to optimization - you'll be responsible for building, running, and scaling paid campaigns across all platforms, ensuring Mayskin achieves strong ROI and sustainable growth.

Key Responsibilities

Meta (Facebook & Instagram)

- Plan, execute, and optimize full-funnel campaigns (prospecting, retargeting, retention).
- Test creatives, audiences, formats, and offers systematically.
- Collaborate with the creative/content team to build performance-driven ad assets.

Google (Search, Display, YouTube)

- Manage Google Ads campaigns (Search + Performance Max).
- Drive discovery and branded search campaigns.
- Optimize for conversions, CAC, and profitability.

Amazon Advertising

- Run Sponsored Products, Sponsored Brands, and Display campaigns.
- Keyword research, harvesting, and optimization (ACOS, TACOS).
- Optimize PDPs, A+ content, and coordinate with marketplace team for visibility.

Nykaa Marketing

- Manage Nykaa Ads, visibility campaigns, and placements.
- Track spend vs sales, optimize campaigns for ROI.
- Explore cross-platform strategies with Nykaa promotions.

Analytics & Reporting

- Own daily, weekly, and monthly dashboards (CAC, ROAS, ACOS, LTV).
- Align performance marketing metrics with revenue and profitability goals.
- Continuously identify growth levers and share actionable insights.

Growth Strategy

- Build and execute a structured testing roadmap.
- Explore new ad platforms and emerging growth channels.
- Support founder with competitor benchmarks and performance projections.

Must-Have Qualifications

- 3–5 years of experience in performance marketing with D2C / consumer brands.
- Proven track record of handling Meta, Google, Amazon, and Nykaa campaigns end-to-end.
- Strong analytical skills with experience in Excel/Sheets, GA4, Shopify Analytics, Amazon Brand Analytics, Nykaa Partner Portal.
- Deep understanding of CAC, ROAS, LTV, ACOS, attribution.
- Ability to own budgets, scale campaigns, and deliver profitable growth.
- Strong coordination skills to work with creative/content teams for ad assets.
- Startup-ready mindset: ownership, agility, and comfort with wearing multiple hats.

Preferred Qualifications

- Experience in skincare/beauty/FMCG brands.
- Hands-on experience with Klaviyo, Interakt, or CRM flows (for retargeting/retention).
- Exposure to influencer-led performance and affiliate marketing.
- Comfort with data visualization tools (Looker Studio, Power BI).
- Prior experience managing big ad budgets and scaling campaigns profitably.

What We Offer

- Full ownership of performance marketing across Meta, Google, Amazon, and Nykaa - end-to-end responsibility.
- A chance to directly shape the growth engine of a bold, fast-scaling skincare brand.
- Freedom to test, experiment, and innovate with campaigns and strategies.
- A collaborative, agile startup culture where your ideas and impact are visible.
- Clear growth path into a senior leadership role as Mayskin expands into new categories and markets.

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