15h Left: Marketing Manager

3 weeks ago

Pune, Maharashtra, India Weekday AI Full time

This role is for one of Weekday s clients Min Experience 3 years Location Pune JobType full-time Requirements We are seeking a dynamic and results-driven Marketing Manager with a minimum of 3 years of experience to lead and execute our marketing initiatives This is an exciting opportunity for a self-motivated professional who is passionate about brand strategy performance marketing campaign execution and driving measurable growth across digital and offline channels As a Marketing Manager you will work closely with cross-functional teams including product sales and design to shape and implement marketing strategies that align with business goals You will be responsible for building and managing end-to-end marketing campaigns increasing brand awareness generating leads and optimizing for ROI Key Responsibilities Strategy and Planning Develop and execute comprehensive marketing strategies to drive brand growth customer acquisition and engagement Work with leadership to define marketing objectives budgets KPIs and success metrics Identify market trends customer insights and competitive landscape to inform marketing plans Campaign Management Plan launch and manage multi-channel marketing campaigns across digital Google Ads Facebook LinkedIn Email SEO and offline channels Oversee the creation of campaign content creatives landing pages and messaging in alignment with brand guidelines Analyze campaign performance optimize based on results and report ROI and key learnings Digital Marketing Performance Manage performance marketing initiatives including paid ads retargeting SEO SEM and influencer collaborations Improve website traffic and conversions through ongoing testing analysis and optimization strategies Track metrics such as CTR CAC CPL conversion rates and more to continuously improve marketing performance Brand Content Collaborate with content writers and designers to deliver compelling brand stories blogs social media posts and case studies Ensure consistent brand messaging and tone across all channels and customer touchpoints Develop communication strategies for product launches events and promotions Cross-functional Collaboration Work closely with sales and product teams to align marketing efforts with business goals and product roadmap Provide sales enablement tools pitch decks and marketing collateral to support conversion Analytics and Reporting Monitor marketing KPIs using tools like Google Analytics CRM and marketing automation platforms Prepare detailed performance reports with actionable insights for ongoing strategy refinement Own the marketing dashboard and maintain a clear view of overall marketing health Required Skills Qualifications 3 years of hands-on experience in marketing preferably in a B2C or B2B environment Strong knowledge of digital marketing channels campaign planning and performance analytics Experience with tools like Google Ads Meta Business Manager HubSpot Mailchimp Google Analytics or similar Excellent written and verbal communication skills Ability to manage multiple campaigns timelines and deliverables simultaneously Strong analytical thinking with a data-driven mindset Creative problem-solver with the ability to thrive in a fast-paced environment Nice to Have Experience in a startup or high-growth company Familiarity with CRM and marketing automation tools Basic understanding of HTML CSS or no-code platforms

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