15h Left Head-marketing

3 weeks ago


Pune, Maharashtra, India CIEL HR Full time

Marketing Strategy Development Execution Develop and execute comprehensive marketing strategies that align with the companys business goals focusing on brand positioning customer acquisition retention and revenue growth Brand Management Strengthen brand identity and ensure consistency across all customer touchpoints Oversee the development and implementation of brand guidelines and standards Digital Marketing E-commerce Lead digital marketing initiatives including SEO SEM social media email marketing and content marketing to drive online traffic and e-commerce sales Collaborate with the e-commerce team to enhance the online shopping experience Campaign Management Plan execute and optimize multi-channel marketing campaigns including in-store promotions loyalty programs events and partnerships Monitor campaign performance and ROI making data-driven decisions to enhance effectiveness Market Research Consumer Insights Conduct market research to identify trends competitive analysis and customer insights Use data analytics to understand customer behaviour and develop targeted marketing strategies Product Launches Merchandising Lead product launch strategies and develop go-to-market plans to drive product awareness and sales Collaborate with merchandising teams to optimize product placement and promotional strategies Budget Management Develop and manage the marketing budget ensuring optimal allocation of resources to achievebusiness objectives Monitor and report on financial performance and return on investment ROI for all marketing activities Team Leadership Development Lead mentor and develop a high-performing marketing team Foster a culture of creativity collaboration and continuous improvement Partnerships Collaborations Identify and develop strategic partnerships alliances and collaborations to enhance brand visibility and expand market reach Stakeholder Management Collaborate with cross-functional teams including sales operations and finance to align marketing efforts with overall business goals Present marketing strategies and performance to senior management and the board


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