
Only 24h Left) Head of Marketing
3 weeks ago
You will craft campaigns that elevate investor understanding, not just drive inflows — rooted in the values of simplicity, compounding, and informed decisions.
Key Responsibilities
Marketing Strategy & Brand Positioning
Content & Client Communication
Investor Education & Value Messaging
Digital Marketing & Performance Analytics
Cross-functional & Partner Collaboration
Client-Centric Marketing Framework
The marketing function is aligned with what investors truly value in their wealth journey. Your major KPI and campaign design will be guided by the following investor priorities:
Sense of Security / Peace of Mind
Clarity on Financial Situation
Progress Toward Financial Goals
Portfolio Performance / Returns
Ideal Candidate Profile
20+ years in financial services marketing — preferably with AMCs or PMS firms with equity-first focus
What We expect you to Bring :
Exposure to both B2B (distributor) and B2C (retail) marketing
Familiarity with investor education mandates and AMFI/SEBI campaign norms
Network of content creators, influencers, and financial educators in the MF space
Prior AMC Experience Preference
What Success will look like :
Brand messaging that resonates emotionally and intellectually with investors Brand recall and perception surveys among digital investors
Strong investor engagement across digital and offline channels
Digital traffic, campaign ROI, SIP funnel conversion
Investor education reach (languages, formats, geographies)
Content compliance and audit track record
Consistent delivery of marketing aligned to investor priorities — trust, clarity, goal tracking, and outcomes
Measurable impact on lead nurturing, investor onboarding, and client retention
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