Marketing Lead, Campaign Operations Prime Video

DESCRIPTIONAre you passionate about revolutionizing how movies and TV shows are discovered streamed and enjoyed worldwide Do you want to define the next generation of digital entertainment and enhance the way millions of Amazon customers experience Prime Video If yes this opportunity will appeal to you Come join our GSS Campaign Operations team and help define the course of the Amazon business Prime Video brings together the world s best creators with the most passionate communities in a way that no other entertainment brand can Not only are we a one-stop hub for distinctive critically-acclaimed and award-winning original programming including TV series such as The Rings of Power The Boys and Jack Ryan and movies like Coming 2 America Cinderella and The Tomorrow War but we offer a multi-dimensional experience that allows subscribers to fully immerse themselves in their fandom to read the book to listen to the soundtrack to buy the costume to replay live sports in real time and more And that breadth and connection to the Amazon family of brands along with the support of a passionate and diverse global team makes Prime Video a company where creators and makers of all kinds can build their future We are looking for an experienced Marketing Lead to handle marketing merchandising and process optimization for our Digital Shared Services Marketing team This individual should enjoy a fast-paced environment where they can affect the customer experience and be an instrumental part of expanding our foot print into multiple digital teams Key job responsibilities - Campaign Execution Assists in developing and implementing marketing strategies and campaigns ensuring flawless execution and tracking - Campaign Tracking Monitors campaign performance and prepares reports to assess the effectiveness of marketing efforts - Responsible for giving timely responses to stakeholders on related tasks with guidance i e as per standard operating procedures SOP and SLA - Follow established SOPs inventing and simplifying along the way - Meets business metrics and goals i e and service level agreements SLAs production and quality targets - Coordination and Communication Collaborates with internal teams and external stakeholders - Manage the troubleshooting of issues as surfaced during the campaign life-cycleA day in the life Campaign Execution 1 Lead the creation and launch of T1 T2 collection pages at channel launch 2 Manage and set up FVOD Free Season Episode Sampling campaigns 3 Plan and execute Winback campaigns including Bullseye targeted segments 4 Oversee Promotions Sonata setups for both ongoing and seasonal campaigns e g Halloween Advertising Marketing Execution 1 Lead the management of Dynamic Ads for Social DAS campaigns ensuring timely catalog updates and refreshes 2 Drive the DAS Sports rollout and support influencer campaign pilot initiatives 3 Oversee and maintain the Dynamic Display Ads DDA content calendar ensuring asset gathering and campaign execution 4 Lead the setup and launch of ADA campaigns including Display Campaign setup Targeting Conversion to Canonical IDs and QA validation 5 Coordinate Paid Search Sports campaigns collaborating with agencies for seamless execution and optimization 6 Create detailed agency briefs for paid media initiatives manage partner approvals and ensure timely trafficking delivery Campaign Performance Tracking Measurement 1 Regularly update and maintain the Measurement Dashboard with quarterly data validation checks 2 Track analyze and report on the GSS Campaign Operations team roadmap goals and deliverables 3 Monitor the sports events calendar and ensure coordination with Senior Partner Managers for timely status tracking 4 Oversee the measurement of KPIs for 3P Lookalike targeting creation and refreshes Process SOP Management 1 Maintain and enhance GSS Campaign Operations team campaign SOPs for storefront X-site outbound and sports campaigns 2 Act as the primary escalation point for erroneous live sports campaigns outside of regular working hours 3 Open track and resolve SIMs with the product and Sonata teams to troubleshoot issues effectively 4 Manage the GSS Campaign Operations team by serving as the main point of contact ensuring proper execution of Sonata strategies and troubleshooting of campaign challenges 5 Lead weekly GSS Campaign Operations team meetings to align on ongoing projects and priorities 6 Troubleshoot territory-level unmanaged partner collection pages resolving carousel drops and related issues 7 Maintain and standardize the email copy library across sports and non-sports campaigns Cross-Team Collaboration Communication 1 Collaborate with the CVM team to ensure proper content inputs for Paid Search and Affiliate agencies 2 Coordinate with O O Paid Marketing SPMs and creative teams to manage sports-related Smartsheet inputs for smooth event execution 3 Foster seamless communication with internal and external stakeholders to ensure effective campaign execution and optimization BASIC QUALIFICATIONS- Bachelor s degree in Business Engineering or related field - 4 years of sales or account management experience - 4 years of digital advertising and client facing roles experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau data manipulation macros charts and pivot tables - Experience using Microsoft Excel to manipulate and analyze data - Experience building executing and scaling cross-functional programs or marketing campaigns from - Excellent analytical and problem-solving abilities - Strong leadership and communication skillsPREFERRED QUALIFICATIONS- Experience using customer research hard data and metrics to back up assumptions generate forecasts and assess the efficacy of marketing programs - Experience utilizing automated marketing systems and tools involving email web analytics and CRM Marketo Tableau Salesforce etc for targeting segmentation reporting for demand generation - Experience using any of SQL or other analytical tools for conducting data analysis - Experience with customer segmentation profiling and targeting - A team player with the ability to build relationships with key stakeholders and partners Our inclusive culture empowers Amazonians to deliver the best results for our customers If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information If the country region you re applying in isn t listed please contact your Recruiting Partner