Senior Marketing Manager

4 days ago

Mohali Punjab, India Lytegen Full time

Location Mohali Chandigarh India Shift U S Hours 7 00 PM - 4 00 AM IST Type Full-Time On-site About the Role We re looking for a senior performance-focused Marketing Manager Meta Expert to lead and scale all paid marketing initiatives for our U S -based solar brand portfolio As the marketing leader you ll own strategy execution and optimization across all paid channels with a primary focus on Meta Ads Facebook Instagram You ll manage a high-performing team of media buyers designers content creators and reputation managers to deliver measurable growth and consistent lead generation results This role is ideal for someone who s data-driven creative and hands-on a marketer who doesn t just delegate but dives deep into performance and strategy Requirements Key Responsibilities Lead and manage the entire paid marketing strategy across Meta Facebook Instagram Supervise and mentor a cross-functional marketing team of 5 media buyers designers content and community Develop execute and scale lead generation campaigns targeting U S solar markets Design and optimize ad funnels creatives targeting strategies and landing pages for maximum ROI Oversee daily ad spend CPL CTR ROAS and conversion tracking across multiple campaigns Collaborate closely with sales and leadership teams to align marketing objectives with business KPIs Build maintain and present performance dashboards and reports for executive review Drive continuous creative testing new hooks ad angles offers and messaging strategies Guide and train media buyers to improve efficiency scalability and performance consistency Work hand-in-hand with content and design teams to ensure data-backed creative execution Skills Qualifications 10 years of proven experience in digital marketing with a strong focus on Meta Ads Facebook Instagram Demonstrated success managing 50K- 200K monthly ad budgets Deep expertise in Meta Ads Manager Pixel implementation UTM tracking Custom Lookalike Audiences and Conversion API Strong background in performance marketing and lead generation for U S markets Proficient in data analysis campaign reporting and funnel optimization Excellent leadership communication and strategic planning skills Experience managing and mentoring high-performing marketing teams Bonus Experience in the solar energy or home improvement lead-generation sectors Key Performance Indicators KPIs Achieving or exceeding CPL targets across campaigns Weekly improvements in ad performance metrics CTR ROAS conversion rate Maintaining lead-to-sale quality ratios within company goals Timely and accurate campaign reporting and data analysis Ideal Candidate You re both a strategist and an executor capable of managing a team while optimizing campaigns yourself You re data-obsessed and constantly look for ways to improve performance through testing and analysis You understand that creative direction and analytics go hand-in-hand for success You re proactive accountable and thrive in a fast-paced performance-driven environment Why Join Us Lead marketing for a fast-growing U S solar brand with large-scale ad operations Strategic ownership your work directly impacts company revenue and growth Collaborate with a creative analytical and ambitious team focused on results Competitive compensation package and opportunities for long-term growth Exposure to cutting-edge ad strategies automation tools and high-value campaigns in the U S market

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