Marketing Manager

Job Title Marketing Manager Company PND Fine Industries Plot No 36 47 Sinner Taluka Industrial Co-op Estate Ltd Sinner Musalgaon Nashik Maharashtra 422103 About Us PND Fine Industries is a leading plastic fabrication company engaged in manufacturing Idols Novelties Stationery Items Decorative Gift Articles We also provide metalizing and powder coating services Role Purpose The Marketing Manager will drive growth in brand awareness sales and customer engagement for PND Fine Industries This person will develop and implement marketing strategies across our product lines idols novelties stationery gift decorative items and services metalizing powder coating ensuring consistent brand positioning penetrating new markets supporting the sales team and maximizing return on marketing investments Key ResponsibilitiesFunctionResponsibilitiesStrategy Planning Develop annual quarterly marketing plans aligned with business goals Identify target markets customer segments new product service opportunities Conduct competitive analysis market research and trend monitoring to inform strategy Brand Management Manage brand image ensuring consistency across all touchpoints product packaging digital presence print materials exhibitions etc Define positioning messaging and value propositions for different products services Product Development Support Work closely with production R D to launch new products designs Coordinate sample approvals ensure market readiness design quality features Promotions Campaigns Plan and execute promotional campaigns seasonal festival trade fairs etc Oversee digital marketing activities social media email website content SEO SEM Manage offline marketing print ads brochures catalogs exhibitions events Sales Channel Support Support sales team with tools collateral and strategies Lead mentor and coordinate with internal marketing execution staff or agencies Develop and manage relationships with distributors dealers trade partners Track sales performance and adjust marketing inputs accordingly Budget ROI Management Prepare and manage the marketing budget allocate resources for digital offline events etc Track metrics campaign effectiveness cost per acquisition conversion rates iterate based on data Team Leadership Collaboration Coordinate with production quality control finance supply chain for smooth execution of marketing plans Customer Market Insight Gather customer feedback understand preferences and pain points Analyze market demand to suggest product updates or new launches Monitor pricing competitor moves market trends Qualifications Skills Education Bachelor s degree in Marketing Business Administration or related field MBA preferred optional Experience Typically 4-7 years or more of marketing experience in manufacturing preferably plastics decorative gift items or consumer products Experience in value-added services e g metalizing coating is a plus Skills Strong strategic thinking and planning Excellent communication presentation negotiation and interpersonal skills Digital marketing knowledge social media SEO content online ads traditional marketing experience Ability to analyze data metrics and make data-driven decisions Creativity for product launch promotions packaging branding Project management capable of handling multiple campaigns concurrently with tight deadlines Other Attributes Ability to travel for exhibitions clients etc Orientation towards cost-effectiveness and ROI Leadership skills team coordination mentoring Reporting Working Relations Reports to Managing Director or Head of Business depending on company structure Works closely with Sales team Production Quality Supply Chain Operations Finance Design R D if applicable Key Performance Indicators KPIs Sales volume growth and revenue from marketing-supported products services Brand awareness metrics online reach engagement inquiries etc Number of new accounts clients acquired Return on Marketing Investment campaign ROI cost per lead sale Product launch success time-to-market uptake Customer satisfaction feedback Job Types Full-time Permanent Pay 18 726 03 - 25 059 72 per month Benefits Health insurance Provident Fund Work Location In person