Manager - Social Media/Tech Ad Campaigns (5-10 yrs)

1 week ago

Bengaluru, Karnataka, India IAI solution Pvt Ltd Full time
Job Title: Social Media Manager - Tech Ad Campaigns

Location: Bengaluru, India

Experience: 5+ Years

Employment Type: Full-time

Company Overview

Big Air Lab (https://www.bigairlab.com/) operates at the edge of applied AI where foundational research meets real-world deployment. We craft intelligent systems that think in teams, adapt with context, and deliver actionable insights across domains.

Position Summary

- We're looking for a Social Media Manager who knows how to make noise in all the right places. With 5+ years of experience in ad campaigns and marketing, you'll be the mastermind behind our digital presence - running high-performing campaigns that don't just get clicks, but actually move the needle for tech products.

- You've done this before: built campaigns, tracked performance, tweaked creative, and pushed results until they hit. You're equal parts strategist and executor - one day mapping out content calendars, the next deep in campaign analytics, figuring out how to squeeze 10x more out of the same budget.

- You're scrappy, creative, and fearless when it comes to experimenting. If the usual playbook doesn't work, you'll write a new one.

Key Responsibilities :

- Plan, launch, and manage social media ad campaigns (Meta, LinkedIn, Twitter, etc.) for tech products.

- Own campaign strategy end-to-end: targeting, creatives, A/B testing, budget allocation, and optimization.

- Craft and execute content strategies that amplify our brand voice across platforms.

- Build and maintain a consistent pipeline of high-performing campaigns with measurable ROI.

- Track, analyze, and report campaign performance - and adapt fast when things shift.

- Collaborate with product, sales, and lead-gen teams to ensure campaigns drive real outcomes.

- Keep an eye on competitors, trends, and emerging platforms to stay ahead of the curve.

Qualifications

- 5+ years of social media marketing and campaign management experience, preferably with SaaS or tech products.

- Proven track record of successful campaigns that delivered measurable growth.

- Deep knowledge of paid advertising platforms (Meta, LinkedIn, Twitter/X, etc.).

- Strong copywriting, storytelling, and creative direction skills.

- Analytical mindset - you don't just run ads; you obsess over metrics and optimization.

- Hands-on experience with marketing tools and analytics dashboards.

Must-Have Skills

- Social media ad campaign strategy & execution (Meta, LinkedIn, etc.).

- Experience driving real ROI for tech product campaigns.

- Strong understanding of audience targeting, funnel stages, and messaging.

- Creative content planning and calendar management.

- Data-driven decision-making and reporting.

Good-to-Have Skills :

- Exposure to SaaS, AI, or enterprise tech marketing.

- Knowledge of SEO, SEM, or influencer marketing.

- Video ad campaign experience (YouTube, Reels).

- Experience managing communities and engagement at scale.

Perks & Benefits

- Competitive salary with performance-based bonuses.

- Freedom to design and test campaigns your way.

- A chance to shape the voice and visibility of a cutting-edge AI brand.

- Fast-paced environment where creativity and hustle are rewarded.

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