Social Media Manager
2 days ago
Position: Social Media Manager
Experience: 5+ Years
Location: Bengaluru
Industry Preffered: FMCG
Job Summary :-
We are looking for an experienced and data-driven Social Media Manager to lead our paid and organic social media strategies for B2C brands. The ideal candidate will have hands-on expertise in planning, executing, and optimizing campaigns across platforms such as Meta, Instagram, YouTube, and other emerging channels. This role requires a strong mix of creativity, analytical thinking, and consumer-first approach to build impactful digital brand presence.
Key Responsibilities :-
1. Paid Media Planning & Execution
- Develop and execute paid social media campaigns across platforms (Meta Ads, Instagram Ads, YouTube Ads, and other relevant platforms).
- Define target audiences, bidding strategies, and creative approaches tailored to B2C consumer behavior and trends.
- Manage campaign budgets effectively to maximize ROI.
2. Campaign Monitoring & Optimization
- Track and analyze campaign performance across key KPIs (reach, engagement, CTR, conversions, ROAS).
- Provide data-driven insights and actionable recommendations for campaign optimization.
- Perform A/B testing on creatives, ad copies, and targeting strategies to improve performance.
3. Creative & Content Collaboration
- Partner with the design and content teams to create high-performing ad creatives, copies, and video content.
- Conduct quality control checks on campaign creatives and setups to ensure brand compliance and accuracy.
- Ensure all campaigns adhere to brand voice, guidelines, and tone.
4. Trend & Market Analysis
- Stay updated with the latest industry trends, competitor strategies, and platform updates.
- Identify new opportunities for social media growth and experimentation.
- Share insights with marketing leadership to inform overall digital strategy.
5. Reporting & Insights
- Develop regular campaign performance reports with clear insights, learnings, and next-step strategies.
- Present results and recommendations to senior management and stakeholders.
- Maintain dashboards for real-time campaign monitoring.
Required Skills & Qualifications :-
- 5+ years of experience in social media marketing, with a focus on B2C and FMCG brands.
- Proven track record of managing paid campaigns on Meta, Instagram, YouTube, and other social platforms.
- Strong understanding of consumer behavior, audience segmentation, and digital marketing funnels.
- Hands-on expertise in campaign management tools (Meta Ads Manager, Google Ads, YouTube Studio, etc.).
- Proficiency in analytics and reporting tools (Google Analytics, social media insights, Excel/Google Sheets).
- Excellent communication, collaboration, and stakeholder management skills.
- Strong creative judgment with an eye for detail and brand alignment.
- MBA/PGDM in Marketing, Digital Marketing, or related field (preferred).
Job Type: Full-time
Work Location: In person
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