Social Media Manager

2 weeks ago

Bengaluru, Karnataka, India MNR solutions pvt Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Position: Social Media Manager

Experience: 5+ Years

Location: Bengaluru

Industry Preffered: FMCG

Job Summary :-

We are looking for an experienced and data-driven Social Media Manager to lead our paid and organic social media strategies for B2C brands. The ideal candidate will have hands-on expertise in planning, executing, and optimizing campaigns across platforms such as Meta, Instagram, YouTube, and other emerging channels. This role requires a strong mix of creativity, analytical thinking, and consumer-first approach to build impactful digital brand presence.

Key Responsibilities :-

1. Paid Media Planning & Execution

  • Develop and execute paid social media campaigns across platforms (Meta Ads, Instagram Ads, YouTube Ads, and other relevant platforms).
  • Define target audiences, bidding strategies, and creative approaches tailored to B2C consumer behavior and trends.
  • Manage campaign budgets effectively to maximize ROI.

2. Campaign Monitoring & Optimization

  • Track and analyze campaign performance across key KPIs (reach, engagement, CTR, conversions, ROAS).
  • Provide data-driven insights and actionable recommendations for campaign optimization.
  • Perform A/B testing on creatives, ad copies, and targeting strategies to improve performance.

3. Creative & Content Collaboration

  • Partner with the design and content teams to create high-performing ad creatives, copies, and video content.
  • Conduct quality control checks on campaign creatives and setups to ensure brand compliance and accuracy.
  • Ensure all campaigns adhere to brand voice, guidelines, and tone.

4. Trend & Market Analysis

  • Stay updated with the latest industry trends, competitor strategies, and platform updates.
  • Identify new opportunities for social media growth and experimentation.
  • Share insights with marketing leadership to inform overall digital strategy.

5. Reporting & Insights

  • Develop regular campaign performance reports with clear insights, learnings, and next-step strategies.
  • Present results and recommendations to senior management and stakeholders.
  • Maintain dashboards for real-time campaign monitoring.

Required Skills & Qualifications :-

  • 5+ years of experience in social media marketing, with a focus on B2C and FMCG brands.
  • Proven track record of managing paid campaigns on Meta, Instagram, YouTube, and other social platforms.
  • Strong understanding of consumer behavior, audience segmentation, and digital marketing funnels.
  • Hands-on expertise in campaign management tools (Meta Ads Manager, Google Ads, YouTube Studio, etc.).
  • Proficiency in analytics and reporting tools (Google Analytics, social media insights, Excel/Google Sheets).
  • Excellent communication, collaboration, and stakeholder management skills.
  • Strong creative judgment with an eye for detail and brand alignment.
  • MBA/PGDM in Marketing, Digital Marketing, or related field (preferred).

Job Type: Full-time

Work Location: In person

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