Digital Advertising Specialist

About Us Josisoft Technologies is a leading Web Development and Digital Marketing service provider dedicated to helping businesses thrive online We are looking for a talented Digital Advertising Specialist to join our team and drive impactful results through Facebook and Google Ads Minimum 2 Years of Working Experiance required Key Responsibilities Plan execute and optimize digital ad campaigns on Facebook and Google Ads to maximize ROI Conduct keyword research audience targeting and competitor analysis to improve campaign performance Create and manage ad creatives copy and landing pages to increase click-through rates CTR and conversions Monitor and analyze ad performance providing insights and recommendations for continuous improvement Stay up-to-date with platform updates trends and best practices in digital advertising Collaborate with the design and content teams to align ad strategies with overall marketing goals Prepare detailed reports on campaign performance and ROI Requirements Proven experience with Facebook Ads Manager and Google Ads certification is a plus Strong understanding of PPC CPC CPM and other key ad metrics Analytical mindset with a focus on data-driven results Ability to work independently and handle multiple campaigns simultaneously Excellent communication and teamwork skills Roles and Responsibilities Campaign Strategy Execution Plan develop and implement paid ad campaigns on Facebook and Google Ads Conduct audience research keyword analysis and competitor benchmarking Design and optimize ad creatives landing pages and ad copies for higher click-through rates CTR and conversions Set up and manage conversion tracking for accurate performance measurement Budget Management Efficiently allocate and optimize advertising budgets to maximize ROI Reduce cost-per-click CPC and cost-per-acquisition CPA while maintaining ad quality Performance Analysis Optimization Regularly monitor campaign performance and adjust strategies accordingly Conduct A B testing to identify the best-performing ad variations Use tools like Google Analytics Meta Pixel and UTM tracking for precise data insights Identify and eliminate underperforming ads to improve overall campaign efficiency Reporting Analytics Prepare weekly and monthly performance reports for management review Provide insights on key performance indicators KPIs like CTR CPA ROAS Return on Ad Spend and conversion rates Forecast ad spend and expected ROI for upcoming campaigns Collaboration Communication Work closely with the design content and development teams to ensure cohesive ad messaging Stay updated with the latest platform updates advertising trends and industry best practices Provide input on landing page design and user experience to improve conversions Continuous Learning Stay ahead of algorithm changes ad policies and digital marketing innovations Attend webinars complete certifications and participate in workshops as needed Targets for Improved Productivity and Company Growth Revenue Growth Achieve a 20-30 increase in revenue from paid ads within the first 6 months Drive a minimum of 100 qualified leads per month depending on the ad spend Cost Efficiency Reduce CPA by at least 15 within the first quarter Maintain a minimum ROAS of 3x return of 3 for every 1 spent consistently Campaign Optimization Maintain an average CTR of at least 3-5 across all campaigns Implement at least 2 successful A B tests per month for continuous improvement Brand Visibility Increase ad impressions by 30 within the first 3 months Boost website traffic through ads by 40 within 6 months Benefits Competitive salary with performance-based incentives Flexible work environment Opportunity for career growth in a rapidly expanding company Supportive team culture and learning opportunities Job Types Full-time Permanent Pay 15 000 00 - 25 000 00 per month Benefits Work from home Work Location Remote