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Digital Marketing Specialist

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Kottayam, Kerala, India nanmabranding Full time

Job Overview Digital Marketing Specialists should compare your company s advertising techniques and offerings with those of competing businesses They should help maintain a profitable message for your company and help with research to ensure your offerings come close to ideal price points to offer value to potential clients but still let you enjoy a thriving business They should keep an eye on data that shows changing trends in advertising consumption and ensure that potential clients and consumers view your company s ad projects and buy your products Responsibilities Plans and executes all web SEO SEM database marketing email social media and display advertising campaigns Designs builds and maintains our social media presence Measures and reports performance of all digital marketing campaigns and assesses against goals ROI and KPIs Identifies trends and insights and optimizes spend and performance based on the insights Brainstorms new and creative growth strategies through digital marketing Plans executes and measures experiments and conversion tests Collaborates with internal teams to create landing pages and optimize user experience Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Identifies critical conversion points and drop off points and optimizes user funnels Collaborates with agencies and other vendor partners Evaluates emerging technologies Provides thought leadership and perspective for adoption where appropriate Skills Required Creating and maintaining client relationships Self-motivated yet customer-focused Proficient in marketing research and statistical analysis Highly creative with experience in identifying target audiences and devising digital campaigns that engage inform and motivate Qualifications Bachelor s or master s degree in marketing or a related field Proven working experience in digital marketing particularly within the industry Demonstrable experience leading and managing SEO SEM marketing database email social media and or display advertising campaigns Experience in optimizing landing pages and user funnels Experience with A B and multivariate experiments Solid knowledge of website and marketing analytics tools e g Google Analytics NetInsight Omniture WebTrends SEMRush etc Working knowledge of ad serving tools Experience in setting up and optimizing PPC campaigns on all major search engines Working knowledge of HTML CSS and JavaScript development and constraints Job Type Full-time Pay 11 761 38 - 40 011 45 per month Benefits Leave encashment Paid sick time Paid time off Work Location In person