Digital Marketing Specialist

Digital Marketing Specialist

Location: Kottayam | Type: Full-time | Experience: 1–3 years

About IPSR

ipsr solutions limited is a global AI-driven IT and EdTech public limited company established in 2000 and headquartered in India. With over 25 years of excellence in IT training, software development, digital marketing, and academic consulting, IPSR has partnered with 500+ institutions and created over 1,00,000 professionals across 60+ countries.

As the world's leading Red Hat Training & Certification Partner with 40+ national and international awards, IPSR continues to redefine education and enterprise through innovation in AI, Cloud, DevOps, Cybersecurity, Data Science, and Digital Marketing.

Position Overview

We are seeking a highly motivated Digital Marketing Specialist with a strong understanding of both creative strategy and data analytics. The ideal candidate will be responsible for enhancing IPSR's digital presence, leading SEO initiatives, managing social media channels, and executing paid advertising campaigns that align with organizational goals.

Key Responsibilities

• Develop, implement, and optimize comprehensive SEO and digital marketing strategies to increase online visibility and engagement.

• Plan, manage, and grow social media platforms (LinkedIn, Instagram, Facebook, YouTube, etc.) through structured content calendars and campaign execution.

• Collaborate closely with content creators, designers, and developers to ensure all campaigns are aligned with brand tone, visual identity, and marketing objectives.

• Create and manage paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads) for brand awareness, lead generation, and conversion optimization.

• Conduct keyword research, competitor benchmarking, and site audits to drive measurable growth in organic and paid performance.

• Analyze campaign results using tools such as Google Analytics, Search Console, Tag Manager, and Meta Business Suite, and prepare detailed performance reports.

• Contribute to creative ideation for digital content, integrating storytelling and data insights to enhance campaign effectiveness.

• Stay informed on emerging trends, AI-driven marketing tools, and algorithm changes to ensure IPSR maintains a competitive digital presence.

Required Skills & Qualifications

• Proven experience as a Digital Marketing Specialist or in a similar role within a results-oriented digital environment.

• Strong proficiency in SEO principles, social media management, and paid advertising platforms (Google Ads, Meta Ads, LinkedIn Campaigns, etc.).

• Sound knowledge of Google Analytics, Tag Manager, Search Console, and other performance tracking and reporting tools.

• Experience in content strategy development, link-building campaigns, and optimization for digital engagement.

• Demonstrated ability to collaborate effectively within multidisciplinary teams involving design, content, development, and strategy functions.

• A strong sense of creativity and innovation with the ability to conceptualize engaging digital campaigns that align with brand objectives.

• Excellent communication, analytical, and problem-solving skills, with attention to detail and a data-driven approach.

• A learning mindset with enthusiasm for exploring emerging trends, AI-driven tools, and evolving marketing technologies.

• Bachelor's degree in Marketing, Business Administration, Communication, or a related discipline preferred.

Desirable Skills

• Experience with Local SEO and Google My Business optimization.

• Knowledge of Conversion Rate Optimization (CRO), A/B testing, and landing page optimization.

What We Offer

• Competitive salary with performance-based incentives.

• A collaborative, creative, and growth-oriented work environment.

• Continuous professional development and learning support.

Apply Now:

Job Type: Full-time

Work Location: In person