Digital Marketing Specialist

15 hours ago

Kottayam, Kerala, India IRS LEARNING SOLUTIONS PRIVATE LIMITED Full time ₹ 4,20,000 - ₹ 5,40,000 per year

Job description:

EXPERIENCE - MIN 3 YEARS

Research advertising trends

  • Research competitors' pricing and products
  • Decide on appropriate placement of ads
  • Determine what content will reach customers
  • Develop projects to create content
  • Publish digital marketing content online
  • Implement email marketing campaigns
  • Measure digital traffic
  • Monitor social media and Google Analytics
  • Optimize paid advertising campaigns using SEO and other tools
  • Report on the growth and analytics of campaigns to stakeholders
  • Scale campaigns to maximize ROI
  • Monitor project status and budget
  • Conduct market research to inform campaigns
  • Brainstorm and implement experiments and conversion tests
  • Responsibilities-SEO
  • Devise and develop web optimisation plans for the company as an SEO specialist
  • Perform regular keyword research for the SEO success of the company
  • Manage SEO campaign costs, stay on the monthly budget as an SEO specialist
  • Execute test runs, identify trends and gather relevant results while working on SEO strategies
  • Coordinate with the website development team to ensure that the best SEO practices are executed throughout the website

Job Type: Full-time

Pay: ₹35, ₹45,000.00 per month

Work Location: In person

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