GM - Events, Enterprise Marketing

Job Description

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India's leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly Digital India by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.

We're proud to be an equal opportunity employer. At VIL, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected and empowered to reach their potential and contribute their best.

VIL's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our Values of Passion, Boldness, Trust, Speed and Digital. Consequently, our recruiting efforts are directed towards attracting and retaining best and brightest talents. Our endeavour is to be First Choice for prospective employees.

VIL ensures equal employment opportunity without discrimination or harassment based on race, colour, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law.

VIL is an equal opportunity employer committed to diversifying its workforce.

Role

Events, Enterprise Marketing

Job Level/ Designation

M3/GM

Function / Department

Enterprise/Enterprise Mobility,Mktg&Capabilities

Location

Mumbai

Job Purpose

B2B (Business-to-Business) Events job involvesplanning, organizing, and executing events that target other enterprises to foster relationships, generate leads, and promote our product portfolio. These events can range from trade shows, ABM, Cluster events and National events to launch products and engage with targeted persona.The role also requires strong industry network with vendors, partners and industry bodies.

Key Result Areas/Accountabilities

Event Ideation, Planning and Execution:

- Create an events strategy for Vi Business to engage with existing customers and deliver opportunities for new accounts.
- Researching and securing venues, negotiating contracts with vendors, and managing logistics.
- Developing and managing event budgets, timelines, and schedules.
- Creating event marketing materials and coordinating promotional activities with the brand team
- Overseeing on-site event logistics, including registration, staffing, and technical support.

Relationship Building:

- Building and maintaining relationships with sales, vendors, partners and other key stakeholders.
- Build events approach for engaging with key personas like CIO/ CTO across segments - NSA, CSA, Mid market
- Develop Account based events strategy to penetrate further into existing accounts
- Lead Generation and Sales Support:
- Work with segment and cluster teams to identify and capture leads at events.
- C Level Engagement: Design, launch and deliver at scale events like Account Based events, programs for top tiered accounts, cluster events for CSA & SME segments
- Lead Generation and tracking for all events
- Manage Marqee events for the brand , Partner eventsand management of marketing development funds
- Logistics, Invoicing and Spends ownership for all events in Vi Business , national and cluster

Core Competencies, Knowledge, Experience

Core competencies, knowledge and experience [max 5]:

- 10 years + B2B events and customer engagement experience
- Strategic understanding of B2B market and customer behaviour to build effective customer engagement/events
- Strategic insighting, innovative thinking and event execution mettle
- Work through influence with sales leaders and front line teams to lead an integrated events approach to achieve business outcomes.
- Connect with industry bodies, B2B event vendors.

Must have technical/ professional qualifications

- Bachelor's Degree in Engineering and MBA from reputed business school

Vodafone Idea Limited(formerly Idea Cellular Limited)
An Aditya Birla Group & Vodafone partnership

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