Manager- Marketing and Growth

4 weeks ago

Bengaluru, Karnataka, India DeHaat Full time
Job Description

- Drive growth and performance marketing with a strong emphasis on user retention.
- Has experience in App install campaigns.
- Work closely with Business, Product Management, and operations to grow various platforms and own key performance metrices.
- Develop and execute marketing plans leading to growth in:

-Number of users

-User engagement and retention basis key metrices

-User life time value

-Key business metrices like GMV, transacting users, repeat users etc.

- Build growth forecasts and budgets, build roadmaps for channel optimization, marketing media mix, creative testing, interface optimization.
- Onboard Ad agencies and coordinate with them to ensure deliverables.
- Implement SEO and ASO best practices, carry out multi touch attribution and analysis for data driven decision making
- Manage and enhance social media presence of DeHaat, engage users and carry out SM campaigns for performance results.
- Evaluate pricing and offer performance, media assets, inventory and/ or pre-orders in close coordination with the relevant business head(s)
- Recruit and mentor team members in relevant roles*
- Stay updated on the competitive landscape and developments in the sector, including marketing strategies, product usability and consumer research.

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