Growth Marketing Manager

4 weeks ago

Bengaluru, Karnataka, India Learnyst Full time

About Us:

Learnyst is a fast-growing EdTech SaaS platform trusted by 12,000+ educators and 16 million learners . We help educators, coaching institutes, and enterprises create, market, and sell courses online securely, with DRM tech rivaling the best OTT platforms.

We've built a strong brand presence. Now, we need a Growth Manager to identify every gap in our marketing and sales efforts and lead new initiatives across all channels that directly drive business growth and revenue.

Role Overview:

As our Growth Manager , you'll be in charge of finding untapped opportunities, fixing leaks in our funnels, and launching creative, cross-channel initiatives that bring measurable results. You'll work closely with the marketing head and leadership to ensure Learnyst is not just visible, but constantly penetrating new markets and segments .

Roles and Responsibilities:

Gap Identification & Market Opportunities

  • Audit all marketing, sales, and outreach activities to find gaps and improvement areas.
  • Research competitors and industry trends to spot opportunities that Learnyst can own .
  • Map the customer journey and fix drop-off points.

New Initiatives & Campaigns

  • Launch creative growth initiatives across digital, influencer, partnership, webinar, and event channels.
  • Experiment with unconventional marketing ideas to break into new market segments .
  • Own lead-gen and conversion-focused campaigns from concept to execution.

Cross-Channel Management

  • Ensure campaigns are consistent across social, email, ads, partnerships, and events .
  • Collaborate with content, design, and sales teams for high-impact execution.

Measurement & Optimization

  • Track KPIs for every initiative — leads, conversions, CAC, ROI.
  • Double down on winning campaigns and pivot fast when something isn't working.

Requirements:

  • Bachelor's degree in Marketing, Communications, Digital Media, or a related field. A Master's degree is a plus.
  • 3–5 years of experience in growth marketing, demand generation, or campaign management .
  • Proven track record of identifying gaps and delivering measurable business results.
  • Comfortable working across multiple channels — from digital ads to offline events .
  • Highly creative, resourceful, and data-driven.
  • Bias for action — you test, learn, and implement quickly.
  • Excellent written and verbal communication skills.
  • Familiarity with marketing automation platforms such as HubSpot is advantageous.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Creative mindset with a keen eye for detail and aesthetics.
  • Strong teamwork and collaboration skills, with the ability to work independently.
  • Familiarity with the e-learning industry and knowledge of educational content trends is a plus.
  • Quick learner with the ability to adapt to different audience segments and evolving trends.

What We Offer:

  • Full ownership of growth initiatives across all channels.
  • Competitive salary and benefits.
  • Creative freedom without micromanagement or nagging.
  • Dynamic startup culture valuing your ideas and contributions.
  • Hands-on experience with significant responsibilities.
  • Opportunity to shape Learnyst's market penetration strategy .
  • Office perks: breakfast, lunch, snacks, and a game zone.
  • Standard work hours: 10 AM – 7 PM, Monday to Friday (weekends off).

Interested Peeps can send their resume and portfolios to

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