Urgent Email Marketing

2 weeks ago

Noida India Evnek Full time

Job Description Job Title: Email Marketing & Automation Specialist (Pardot & Salesforce) Experience: 68 Years Location: Noida (On-site) Notice Period: Immediate Joiners Only Role Summary We are seeking a highly skilled and detail-oriented Email Marketing & Automation Specialist to join our agency team as a dedicated full- time resource for one of our key B2B SaaS clients. The selected candidate will work directly with the client's marketing team and manage end-to-end campaign execution via Pardot and Salesforce, helping drive engagement, qualified leads, and revenue impact. Key Responsibilities Pardot Operations & Campaign Execution: - Build, test, and execute email campaigns in Pardot. - Ensure emails are optimized for responsiveness, engagement, and deliverability. Segmentation & Audience Targeting: - Create and manage static and dynamic lists. - Develop segmentation rules based on user behavior, interest, lifecycle stage, or campaign goals. Automation & Workflow Management: - Set up automation rules, completion actions, and engagement studio programs. - Ensure campaigns are scalable and optimized for efficiency. Data Governance & Compliance: - Maintain clean, deduplicated prospect data. - Ensure compliance with GDPR, CAN-SPAM, and other data privacy regulations. CRM Sync & Lead Flow: - Monitor syncs between Pardot and Salesforce. - Troubleshoot and fix sync errors to ensure smooth data flow between systems. Landing Pages, Forms & Redirects: - Build and optimize Pardot forms, form handlers, and landing pages. - Use custom redirects and tracking parameters for analytics and attribution. Campaign Reporting & Insights: - Create Pardot and Salesforce reports to track performance. - Share insights on email metrics, engagement, and MQL generation. Account Engagement Setup & Configuration: - Configure settings such as prospect fields, object syncing, and user access. - Support domain setup and tracking domain configuration. Data Management: - Import, clean, and export data for campaign usage and reporting. - Maintain database integrity and manage suppression and exclusion lists. Lead Scoring & Grading: - Set up and refine lead scoring models and grading criteria to prioritize sales-ready prospects. Client Coordination: - Maintain strong coordination with the client's Salesforce Admin and Marketing Ops teams. - Raise and manage Pardot-related tasks that require CRM-side configuration. Testing & Optimization: - Run A/B tests on email content, subject lines, and send times. - Continuously improve campaign effectiveness through insights and experimentation. Ideal Candidate Profile - 4+ years of hands-on experience with Pardot and Salesforce in a B2B marketing environment. - Strong understanding of email campaign best practices, database hygiene, and lead nurturing. - Familiarity with data privacy regulations (GDPR, CAN-SPAM). - Experience building and managing Engagement Studio flows and automation rules. - Excellent communication, reporting, and collaboration skills. - Ability to work independently with a client and act as their go-to resource. - Pardot certification is a plus.

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