Email Marketing Executive

7 days ago

Nagar Sahibzada Ajit Singh Nagar India Blue Monkfish Full time

Job Description Required Experience: 2 - 5 Years Objectives of this role - Working with the marketing team to develop and execute strategic email marketing plans and strategies. - Identifying target segments, defining campaign goals, and determining optimal frequency and timing of sending emails. - Ensuring the accuracy and hygiene of the email database, maintaining opt-in practices, and complying with data protection regulations. - Collaborating with cross-functional teams, including design, content, and analytics, to align email marketing efforts with broader marketing initiatives. Your tasks - Develop and execute end-to-end email marketing campaigns, from conceptualization to delivery and analysis. - Create engaging and compelling email content that resonates with our audience and aligns with our brand voice, including engaging copy, appealing visuals, and persuasive calls to action. - Segment and manage email lists, ensuring accurate targeting and personalized communication based on customer demographics, preferences, and behavior. - Design visually appealing email templates that are responsive across devices and browsers. - Identifying opportunities for email optimization and implementing A/B testing to analyze performance metrics to optimize campaign effectiveness and engagement rates. - Monitor and study email campaign key performance indicators (KPIs), such as email deliverability, open rates, click-through rates, conversions, and ROI. - Stay updated with the industry trends and the best practices in email marketing to drive innovation and continuous improvement. Required skills and qualifications - A bachelor's degree in marketing, communications, or a related field. - Strong understanding of email marketing best practices, deliverability, GDPR, and CAN-SPAM compliance. - Proficiency in email marketing platforms such as Mailchimp, HubSpot, Constant Contact, and other marketing automation tools. - Familiarity with HTML and CSS for email template customization. - Proficiency in data analysis and reporting using tools such as Google Analytics. - Being accustomed to A/B testing, Google Ads, and other relevant advertising platforms. - Excellent written and verbal communication skills with an analytical mindset to interpret data and derive actionable insights. - Creative thinking and the ability to develop engaging email content. - Strong attention to detail and organizational skills. - Ability to work effectively in a fast-paced and deadline-driven environment.

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