Email Marketing Specialist

7 days ago


Mumbai India Zyeta Full time

Job Description About the job Job Description: Are you a detail-oriented and results-driven email marketer with a passion for crafting compelling email campaigns that engage and convert Do you have a track record of driving successful email marketing strategies If so, we want you to join our team as an Email Marketing Specialist. Key Responsibilities: - Email Campaign Management: Plan, develop, and execute email marketing campaigns, including newsletters, product promotions, lifecycle emails, and more. - Audience Segmentation: Segment email lists based on customer behavior, demographics, and preferences to deliver highly targeted and personalized content. - Content Creation: Create and optimize email content, including copy, graphics, and calls to action, ensuring a consistent brand voice and visual identity. - A/B Testing: Conduct A/B tests to optimize email performance, analyzing open rates, click-through rates, and conversion rates to refine strategies. - List Management: Maintain and grow email subscriber lists, manage unsubscribes, and ensure compliance with email marketing regulations (e.g., CAN-SPAM, GDPR). - Automation: Implement and manage email automation workflows, including drip campaigns, welcome series, and re-engagement campaigns. - Analytics and Reporting: Monitor email campaign metrics, track key performance indicators (KPIs), and provide regular reports with actionable insights. - Collaboration: Work closely with the marketing team to align email marketing efforts with overall marketing strategies and campaigns. Qualifications: - Bachelor's degree in marketing, communications, or a related field. - Minimum of three years of experience in email marketing. - Proficiency in email marketing platforms (e.g., Mailchimp, Constant Contact, HubSpot). - Strong knowledge of email marketing best practices and industry trends. - Excellent writing and editing skills with attention to detail. - HTML/CSS skills for email template customization (preferred but not required). - Analytical mindset with the ability to interpret data and make data-driven decisions. - Familiarity with marketing automation and CRM systems. - Creative thinking and problem-solving abilities. - Strong organizational skills and ability to manage multiple projects simultaneously. - Effective communication and collaboration skills



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