Digital Marketing Manager

3 weeks ago

Mumbai, Maharashtra, India Volody Full time
Job Description

Job Title: Digital Marketing Manager

Location: Mumbai- on site

Department: Marketing

Company: Volody Products Pvt Ltd

Industry: SaaS / LegalTech / Compliance Software

About Volody Products Pvt Ltd:

Volody is a leading provider of enterprise SaaS solutions in the LegalTech space, offering AI-powered Contract Lifecycle Management (CLM), Compliance, and Legal Automation tools. We&aposre on a mission to digitally transform how legal and compliance teams operate.

Job Summary:

We are looking for an experienced and results-driven Digital Marketing Manager to lead our online marketing initiatives. The ideal candidate will have a strong background in lead generation, SEO, paid campaigns, content strategy, and marketing automation, preferably within the SaaS industry. This role is critical in driving qualified leads and accelerating our growth in global markets.

Key Responsibilities:

- Develop and execute B2B digital marketing strategies focused on lead generation and conversion.
- Own and optimize the SEO strategy to drive organic traffic, keyword rankings, and improve domain authority.
- Plan, launch, and manage Google Ads, LinkedIn Ads
- Manage marketing automation tools for lead-nurturing workflows and email campaigns.
- Create impactful SEO friendly blogs, landing pages, case studies, and whitepapers.
- Track and report on KPIs including MQLs, CPL, CAC, ROAS, organic traffic, etc.
- Work closely with Sales to align campaigns with revenue goals and ensure lead quality.
- Stay updated on SEO trends, Google algorithm changes, and SaaS marketing best practices.

Requirements:

- Bachelors or Masters degree in Marketing, Communications, or related field.
- 4+ years of digital marketing experience with a focus on B2B SaaS, lead generation, and SEO.
- Proven expertise in on-page and off-page SEO, keyword research, and tools like SEMrush, Ahrefs, and Google Search Console.
- Hands-on experience with PPC (Google Ads, LinkedIn Ads), email marketing, and AI-driven marketing automation platforms.
- Strong analytical skills with a data-driven mindset. Excellent communication and collaboration skills.

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