GTM Program Associate, Amazon Ads

Job Description

DESCRIPTION

About Amazon Ads
With millions of customers visiting us every day to find, discover, and buy products, Amazon is obsessed with making the shopping experience the best it can be - and advertising is part of that experience. We are a fast-growing team within Amazon and strive to make advertising so relevant that customers welcome it - on Amazon and across the web. We put the customer at the heart of everything we do.

If you're obsessed with being a part of digital Ads that informs instead of interrupts that helps brands deliver great products and brands and that empowers customers take informed purchase decision, then we want you to come join us and make Amazon Ads even better.

About the Role
Brands and advertising agencies are 2 key customers of Amazon Advertising business. We have product solutions that help them with brand/ consumer insights, and drive productivity in their advertising account management process.
We are looking for a hands-on, customer-obsessed and highly-motivated Account Manager to educate, enable and support brands and agencies on these product solutions. The Account Manager will be part of a close-knit team of Product and Program managers supported by a dedicated tech team, working together to a) launch new product features amongst right customers (brands and agencies), b) scale the product's adoption amongst our external customers, and internal stakeholders, c) provide user feedback to improve product features and user experience.

Responsibilities:
The key areas of responsibility are:
1) Drive the go-to-market (launch) of our products/ new features amongst relevant external customers and internal stakeholders, highlighting key product USP and benefits for the customers.

2) Scale product usage/ adoption amongst our customers by conducting regular product training sessions like webinars, 1:1 training, etc., highlighting key business use-cases served through our products.

3) Develop product education resources like help pages, playbooks, FAQs, e-mailers, etc. and socialize these amongst our customers.

4) Be the single point of contact for key brand and agency accounts, providing dedicated support to them in using our products for their advertising/ business use-cases, driving product education and addressing user queries.

5) Identify user pain points, friction areas and top features for the product and share structured feedback with internal teams for product improvement.

6) Analyze usage trends to identify and action upon product adoption improvement opportunities.

7) Basic knowledge of SQL, coding, building dashboards and automation through scripting.

BASIC QUALIFICATIONS

. Bachelor's degree with 2+ years of experience in external customer facing roles (customer service, advertiser service, account management, etc.)
. Excellent communication skills - able to communicate effectively with external customers
. Good presentation skills - able to present to up to mid-management members in brands and agencies.
. High degree of ownership and process orientation
. Basic analytical and MS Office skills (Excel, email, powerpoint)

PREFERRED QUALIFICATIONS

. 2+ years proven experience in ad operations/ ad sales/ online marketing/product GTM-marketing.
. 2+ years working in an external client facing environment
. Advanced Excel / data analytics skills / SQL

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