Urgent Search: Executive

2 days ago

Mumbai, Maharashtra, India D Square Consulting Services Full time

We are seeking a performance-driven Digital Marketing Executive specializing in Paid Media to lead and optimize our online advertising campaigns The ideal candidate will manage multi-platform paid strategies analyze campaign performance and ensure maximum ROI while contributing to the company s growth and brand visibility Must-have skills and tools - Proven experience in managing paid media campaigns across Google Search Display Video Facebook Instagram Sharechat and native platforms like Algebra and Taboola - Strong understanding of landing page optimization user funnels and A B testing - Proficiency in Google Analytics Google Tag Manager Facebook Pixel and Sharechat Pixel integration - Proficiency in measuring and analyzing digital marketing performance using Google Analytics to track key metrics and optimize campaign performance - Basic knowledge of HTML CSS and JavaScript for minor technical adjustments - Excellent analytical thinking and problem-solving abilities - Ability to identify attract and engage target audiences effectively - Up-to-date knowledge of digital marketing trends and platform updates - Strong writing and verbal communication skills for campaign messaging - Ability to multitask and manage multiple projects simultaneously - Quick adaptability to new technologies and tools Key Responsibilities - Plan launch and manage optimized paid ad campaigns across Google Ads Facebook Instagram Sharechat Algebra Taboola and other platforms to drive brand awareness and achieve business goals - Continuously monitor analyze performance and optimize ad campaigns to ensure maximum ROI - Develop and test ad creatives landing pages and audience targeting strategies to improve conversion rates - Set up and integrate tracking pixels via Google Tag Manager Facebook Pixel and Sharechat Pixel to ensure accurate data collection - Monitor and measure the performance of digital marketing campaigns using Google Analytics providing insights on CTR CPC CPA and ROAS to optimize ongoing strategies- Stay updated with emerging trends in paid media and recommend improvements to keep campaigns ahead of the curve - Collaborate with designers and content creators to ensure ad creatives align with brand messaging and campaign goals - Troubleshoot technical issues related to tagging tracking and ad delivery ref updazz com

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