▷ Urgent Zonal Head-trade Marketing-kolkata

2 days ago

Kolkata West Bengal, India Nitco Limited Full time

Key Responsibilities 1 Trade Marketing Strategy Planning Develop and implement zonal trade marketing plans aligned with national strategies Customize dealer and retailer programs based on local market trends and sales objectives Plan and monitor trade promotional budgets and ROI in the zone Drive increase and maintenance of display share 2 Channel Development Support Lead initiatives to onboard train and engage channel partners - dealers retailers and influencers architects masons interior designers contractors Drive execution of in-store visibility initiatives POP materials signage store branding and displays Support expansion of exclusive stores Franchisee MBOs and enhance customer experience at touchpoints 3 Schemes Incentives Loyalty Programs Design and implement trade schemes cashback offers product bundling and loyalty programs Track participation and impact and coordinate with sales and finance for timely payouts 4 Retail Activation Campaigns Plan and execute zonal retail activations roadshows and influencer meets Collaborate with local event agencies to execute BTL activities for footfall and brand visibility Ensure branding at exhibitions trade events and dealer meets 5 Cross-functional Collaboration Work closely with sales teams to gather market insights and boost trade engagement Coordinate with supply chain and product teams for POS materials and training support Provide feedback to the central marketing team on zonal requirements 6 Performance Monitoring Reporting Maintain dashboards for scheme effectiveness branding compliance and dealer performance Report on KPIs footfall uplift secondary sales growth brand recall and partner satisfaction 7 Team Management Handle team of Regional Marketing Incharges Define and monitor team KPIs and performance Lead mentor and groom the team effectively 8 Budget Management Manage marketing budgets for assigned zones efficiently Ensure timely invoice submission and monthly provisioning Travel Requirements Frequent travel within the assigned zone to oversee execution and meet channel partners Powered by Webbtree

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