▷ Urgent Search: Chief Manager – Performance Marketing Chennai

18 hours ago

Chennai Tamil Nadu, India Talent Leads Consultants Full time

Performance Marketing Strategy Execution Develop and implement a comprehensive performance marketing strategy aligned with the overall business goals and objectives of the NBFC Identify and prioritize the most effective digital marketing channels for lead generation such as Search Engine Marketing SEM Search Engine Optimization SEO with a conversion focus Social Media Marketing SMM focused on lead acquisition Paid Advertising PPC Display and Email Marketing nurturing campaigns Lead the selection negotiation and management of digital marketing agencies and vendors specializing in performance marketing channels Oversee campaign budgeting allocation and optimization across all channels based on performance data and return on investment ROI Implement A B testing methodologies and utilize data analytics to continuously optimize campaign performance and maximize lead generation Track and measure key performance indicators KPIs such as cost-per- lead CPL lead quality and conversion rates to ensure campaign effectiveness and ROI Stay updated on the latest performance marketing trends tools and technologies within the NBFC space Lead Management Conversion Optimization Develop and implement a data-driven lead management strategy to ensure efficient lead nurturing and conversion into paying customers Work closely with the sales team to understand their needs and ensure a seamless lead handover process Analyze website traffic data and user behavior to identify areas for improvement and optimize the conversion funnel for better lead generation Implement conversion rate optimization CRO strategies on the NBFC s website to enhance lead capture and conversion rates Digital Business Projects Growth Initiatives Champion and lead digital business projects that support lead generation customer acquisition and overall business growth objectives Identify and implement new performance marketing channels and tactics to stay ahead of the curve and maximize lead generation potential Research and analyze market trends to develop innovative digital marketing strategies and campaigns that differentiate the NBFC in the competitive landscape Analytics Demand Generation from Digital Campaigns Prospects Social Media Campaigns Reach Relevance Digital Media Campaigns Share of Voice Website Traffic Reach Ranking and Keyword authority

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