Senior Manager

1 week ago


Gurugram, India Pepsico Full time

Job Description Responsibilities - Lead the business and portfolio strategy for the Quaker portfolio in India. - Collaborate with cross-functional teams to communicate project updates and ensure timely business deliverables. - Develop and implement standard processes for brand performance reviews (weekly and monthly). - Manage brand equity programs including ATL advertising, media planning and execution, digital programs, and sentiment management. - Design and execute activation programs such as POSM production, consumer promotions, e-commerce initiatives, and sampling programs. - Own the online shopper journey, pure player funnel management, and content management strategies. - Manage brand advertising and media (A&M) spend aligned with business priorities. - Support innovation development by identifying consumer needs and market trends, developing product concepts and briefs, collaborating with R&D and Nutrition Science teams, and ensuring financial targets are met. - Drive clear communication and execution with internal stakeholders (R&D, SRA, Nutrition Science, Legal, Sales, Supply Chain), external partners (creative & media agencies), and activation vendors.


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