Performance Marketing Specialist

1 week ago


Noida India upGrad Full time

Job Description Performance Marketing Specialist Noida Experience Required: Minimum 3 years Preferred Industry: Edtech / Online Learning Expertise: Google Ads & Meta (Facebook/Instagram) Ads Location: Noida (Onsite) Role Overview We're looking for a data-driven Performance Marketer who can plan, execute, optimize, and scale paid campaigns across Google & Meta to drive high-quality leads and revenue growth. Someone who understands cost control, conversion funnels, attribution, and aggressive scaling not just running ads for vanity metrics. Key Responsibilities - Build, manage & optimize performance campaigns across Google Ads (Search, Display, YouTube) and Meta Ads. - Drive consistent improvement in CPL, CTR, ROAS, and conversions. - Own lead quality & work closely with the sales/counselling team for feedback loops. - Keyword research, competitor benchmarking, audience segmentation & funnel optimization. - Analyze campaign performance daily and take fast strategic decisions. - Work with creative & content teams to develop high-performing ad assets. - Manage monthly budgets efficiently and deliver measurable ROI. - Create weekly performance reports for leadership. Must-Have Skills - Strong hands-on experience in Google Ads & Meta Ads (no managed through agency stories). - Proven record of target-based performance & scaling revenue. - Smart understanding of marketing funnels, LTV, CAC & attribution models. - Comfort working in high-pressure growth environments. - Proficiency in Google Analytics, Tag Manager, CRM & tracking tools. Preferred - Edtech performance marketing background (Study Abroad / Learning / Upskilling exposure is a big plus). - Experience in managing budgets of 520L/month or higher. - Experience in lead-gen driven models, not just branding. What We Expect - Ownership mindset > Task mindset - Action over excuses - Data-backed decisions, not assumptions


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