Performance Marketing Specialist

7 days ago

Noida India ZenoRealty Full time

Job Description We are hiring: Performance Marketing Specialist Company: ZenoRealty Location: Noida Experience:* 35 Years (Strictly Agency Background) ZenoRealty is building an investor-first real estate brokerage for NCR. Meta Ads will be a core growth engine for us, and we want to build this capability in-house, not depend on agencies. If you live inside Ads Manager, like experiments, and care about lead quality, read on. Core Responsibilities 1. Campaign Architecture - Build, manage, and optimize high-volume lead generation campaigns across Meta Ads and Google Ads. - Expert understanding of the 3-tier Meta structure (Campaign > Ad Set > Ad). - Set up complete funnel strategies, audience segmentation, and performance flows. 2. Asset & Access Governance - Manage all assets through Meta Business Manager, including Partner Codes, Pixels, Conversions API, and Custom Audiences. - Ensure data integrity, hygiene, and compliance across all ad accounts and business assets. - Treat Pixel events, audiences, and CAPI integrations as long-term compounding assets. 3. Budget Management & Pacing - Manage, optimize, and scale monthly ad budgets ranging from 50,000 to 20,00,000+. - Monitor pacing, performance thresholds, and efficiency metrics while scaling budgets aggressively. - Maintain optimal CPL and conversion efficiency even at high-scale spends. 4. AI-Enriched Feedback Loop - Work closely with the Sales Team to validate lead quality vs. lead volume. - Track leads beyond clicksoptimize based on site visits, funnel behavior, and sales feedback. - Use AI-driven insights to iterate and refine targeting and creative strategy. 5. Creative Iteration (AI-Enriched) - Conduct systematic A/B testing of headlines, creatives, formats, and hooks. - Use performance data to lower Cost Per Lead (CPL) and improve conversion efficiency. - Collaborate with leadership to implement strategic creative experiments. The Ideal Candidate Agency Veteran - Has handled 10+ client accounts simultaneously and knows how to operate in structured chaos. - Looking for a long-term role with deeper ownership, not rapid-fire client churn. Tech-Savvy Marketer - Operates strictly via Ads Manager and does not rely on boosted posts. - Advanced understanding of Lookalikes, Retargeting funnels, Pixel events, CAPI integration, and performance-driven digital funnels. Financially Literate - Comfortable reading spreadsheets and interpreting campaign data. - Strong understanding of ROAS, CPL, Cost Per Result, conversion value, and other performance metrics. - Ability to convert numbers into actionable insights. Required Skills & Experience - 36 years of experience in Performance Marketing / Paid Ads. - Proven track record of managing and scaling Meta + Google campaigns. - Strong command over Meta Business Manager, Google Ads UI, Attribution tools, and analytics. - Excellent communication, reporting, and data interpretation abilities. - Experience using AI tools for creative generation, insights, and optimization (preferred).

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