SEO Lead
3 weeks ago
Job description
SEO Lead
Key Responsibilities
SEO strategy development
- Develop and implement comprehensive SEO strategies that align with business goals
- Conduct thorough keyword research and competitive analysis to identify opportunities for growth
- Stay updated with the latest SEO trends algorithm changes and best practices
- Conduct training sessions for team members to enhance their understanding of SEO principles and practices
- Collaborate with developers to implement changes that improve site performance and user experience
Optimization
- Optimize website content meta tags headers and images to improve search engine rankings
- Ensure website architecture and internal linking structure are optimized for SEO
- Develop and execute linkbuilding strategies to enhance domain authority
- Monitor and analyze backlink profiles to ensure quality and relevance
- Offer guidance to the QA team to ensure SEO considerations are adequately tested
Technical SEO
o Conduct regular technical SEO audits to identify and resolve issues
o Optimize website speed mobilefriendliness and overall user experience
o Work with development team to implement technical SEO recommendations
o Expertise in creating managing and optimizing XML sitemaps
o Knowledge of best practices for sitemap submission and maintenance
o Ability to create and validate schema markup to enhance search engine visibility
Review requirements
o Ensure user stories are accurate complete and align with SEO best practices
o Provide feedback and recommendations to enhance SEO elements within user
stories
Qualifications
Experience
- Minimum of 7 years of experience in SEO with a proven track record of success
- Experience in managing and executing largescale SEO projects
Skills
- Deep understanding of search engine algorithms ranking factors and SEO best practices
- Proficiency in SEO tools such as Adobe Analytics Google Search Console SEMrush Ahrefs Moz etc
- Proficiency in implementing SEO strategies for multilingual and multiregional
websites
Education
Bachelors degree in Marketing Communications Information Technology or a related field Advanced degrees or certifications in SEO are a plus
Preferred Qualifications
- Experience with international SEO and multilanguage websites
- Familiarity with HTML CSS and JavaScript
- Knowledge of content management systems CMS like AEM etc
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