Sales Channel Performance Marketing Specialist

3 weeks ago


Hyderabad, India vidaXL Full time

Job Title: Sales Channel Performance Marketing Specialist Location : Hyderabad Work Mode : Semi Hybrid Mode (4days work from office) and (1 day work from home(either Monday or Wednesday or Friday)) in a week Job Description: - Primary Responsibilities: Create the advertising strategy and implement it through Sponsored Ads campaigns on the assigned Sales Channels (marketplaces) where vidaXL sells its products - Key Qualifications: Bachelor's degree in marketing and/or Business Administration; PPC experience (paid online advertising), E-commerce knowledge, Soft skills: attention to details, problem-solving abilities - Minimum Required Skills and Experience: logical thinking, analytics and reporting skills (using excel, being able to interpret numbers), campaign management skills (ability to structure, launch, and optimize PPC campaigns); knowledge of ADS metrics (ACOS, ROAS, TACOS, CTR and their implications), budget management (experience in managing and optimizing AD spend to maximize Return on Investment), good communication skills (presentation skills) - Preferred Skills and Experience: PPC skills, analytical skills, reporting skills, presentation skills. Sales experience in a Home & Garden niche, and digital marketing skills (paid campaigns on marketplaces like Amazon, eBay, Wayfair etc. or experience with Google ADS, Meta ADS etc or other social media platforms); Knowledge of selling on marketplaces is a plus. - Minimum years of Experience Required: minimum 1 year of working in a marketing agency or for another brand selling and advertising its products online



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