RSDM - Transformation & Urban

4 weeks ago

Chennai India Britannia Industries Limited Full time

Job Description Job Description Position Title: RSDM-Transformation & Urban Function: Sales Internal Key Stakeholders: - RSM/ SOM/ASMs - Brand / Category Managers - Supply Chain representatives - IT SPOC - Dairy sales/brand Managers External - Consultants - Vendors ( IT / Capability/ Trade activation/ Visibility Impact agencies) Educational Qualification: MBA (Specialization in Sales & Marketing) from a Premier B School Experience: 8-9 years (Pref Telecom / FMCG/ Beverages) with 3 - 4 years (handling a team of 2-3 people / Data analytics in an IT based environment) Purpose of the Role : To work in tandem with the brands/regions for better sales effectiveness. Key Responsibilities Planning and influencing the GT Rural Business and influencing the Rural Market Share : - To identify the categories , plan and give shape to interventions to increase the Rural MS. - Keep a constant tab on the quality of execution thru regular audits - Work in close association with the brand teams to promote the right portfolio mix - Ensure the right quality of Rural Distributors to drive revenue extraction from target markets Planning and influencing the GT Rural Business and influencing the Rural ND : - To influence the width and the depth of the Rural distribution. Keep track of Brand Distribution matrices in Rural. - Drive Direct Distribution in Rural as per AOP ambition in target markets - Drive Village Coverage Agenda as per plan - Keep a constant tab on the quality of execution thru regular audits - Drive Outlet retention as per AOP plan Programme Management - Astute programme management to drive Rural Business as per Quarterly Operating Plan - Timely Closures of all monthly activities around Rural Programmes like incentives disbursement, target setting, communication etc Projects - To drive AOP S&D projects pertaining to Rural Markets as per timeline and with close liasioning with Cross functional and region teams

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