Lead, Gtm

4 weeks ago

Mumbai, Maharashtra, India Amazon Full time

At Amazon Ads we sit at the intersection of Advertising Media and eCommerce With millions of customers visiting us every day to find discover and buy products we believe that advertising when done well can enhance the value of the customer experience and generate a positive ROI for our advertising partners We strive to make advertising relevant so that customers welcome it - across Amazon s ecosystem of mobile and desktop websites proprietary devices and the Amazon Advertising Platform If you re interested in innovative advertising solutions with a relentless focus on the customer you ve come to the right place We re seeking an experienced Go-To-Market Lead to drive Amazon Ads strategy and execution for Consumer Packaged Goods CPG clients in the media space This role will be responsible for developing and implementing comprehensive GTM strategies to accelerate adoption of Amazon Ads solutions among CPG advertisers Working with clients to align their goals with high impact advertising solutions leveraging insights market trends and full-funnel media planning Key job responsibilities Lead the development and execution of GTM strategies for Amazon Ads CPG vertical Partner with sales product and marketing teams to identify growth opportunities and optimize client solutions Build and maintain strategic relationships with key CPG clients and agencies Drive revenue growth through new business development and existing account expansion Analyze market trends and competitive landscape to inform strategic recommendations Create compelling value propositions and sales narratives for CPG advertisers Develop scalable frameworks and best practices for the CPG vertical BASIC QUALIFICATIONS - Bachelors degree required - 13-15 years of experience in advertising marketing strategy or brand management - Proven experience leading and scaling creative or cross-functional teams - Demonstrated ability to work backwards from business objectives to deliver customer-obsessed data-driven creative solutions - Experience influencing senior stakeholders and managing executive-level relationships PREFERRED QUALIFICATIONS - MBA from reputed university - 5 years experience working in the CPG across digital touchpoints media planning and understanding their unique challenges - Proven track record of developing and executing successful GTM strategies - Strong understanding of digital advertising ecosystem and media landscape - Excellence in stakeholder management and cross-functional collaboration - Outstanding presentation and communication skills Our inclusive culture empowers Amazonians to deliver the best results for our customers If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information If the country region you re applying in isn t listed please contact your Recruiting Partner

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