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Team Lead

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Hyderabad, Telangana, India Aurigene Pharmaceutical Services Limited Full time
Job Description

Position : Team Lead - Marketing

Job Location : Hyderabad, Telangana, India

Key Responsibilities:

Marketing Strategy & Operations

- Establish and optimize marketing processes, including selecting and managing technology stacks.
- Define and execute campaign calendars, set annual marketing goals, and track ROI.

Content Strategy & Execution

- Develop and implement content strategies aligned with buyer personas and their journey.
- Collaborate with technical teams to create high-quality marketing content for websites, sales channels, events, social media, journals, and publications.

Lead Generation & Channel Management

- Website Management: Conduct continuous diagnostics and implement improvement strategies.
- Webinars: Plan, execute, and manage post-event lead engagement.
- Events & Conferences: Oversee marketing activities around key industry events.
- Social Media Marketing: Develop and execute lead generation strategies via LinkedIn and other platforms.
- Email Marketing: Drive targeted email campaigns to enhance customer engagement.
- Market Listings & Cold Outreach: Optimize marketplace listings and oversee outbound marketing efforts.

Branding & Thought Leadership

- Lead branding initiatives, including thought leadership and media partnerships.
- Collaborate with the communications team to manage PR, media relations, and content dissemination.

Qualifications & Experience

- 10-12 years of experience in B2B marketing with team management responsibilities.
- MBA (preferred from Tier 1 institutions).
- Experience in the pharma/medical industry is a plus but not mandatory.
- Knowledge of CRM tools (Salesforce, Pardot) and website analytics tools is an advantage.

Key Skills

- Strategic mindset with a strong drive to create business value.
- Ability to collaborate with cross-functional teams effectively.
- Results-driven with a proactive and execution-focused approach.