Senior Influencer Marketing Executive

5 days ago

Thane, India Mosaic Wellness Full time

Job Description Senior Influencer Marketing Executive This role at MOSAIC Wellness is instrumental in developing and executing comprehensive influencer strategies to amplify brand reach and engagement. It demands a blend of creativity, analytical prowess, and strong relationship management skills to drive impactful campaigns and foster lasting partnerships with content creators. Key Responsibilities: - Influencer Strategy & Growth: Design and implement comprehensive influencer marketing strategies, identifying growth opportunities to expand brand reach and relevance. - Sourcing & Relationship Management: Identify, evaluate, and onboard relevant influencers, fostering long-term relationships for brand loyalty and advocacy. - Campaign Management: Lead the conceptualization and execution of creative, results-driven influencer campaigns, collaborating cross-functionally for cohesive execution. - Contract & Deliverable Oversight: Negotiate influencer contracts, ensuring clear communication of deliverables, timelines, and adherence to brand guidelines. - Performance Analysis: Monitor campaign metrics, optimize based on insights, and prepare detailed reports showcasing ROI and key learnings. - Trend Monitoring & Innovation: Stay ahead of industry trends and platform updates, testing and implementing innovative influencer marketing techniques. Qualifications: - A minimum of 6-8 years of experience in influencer marketing, with a proven track record of delivering high-impact campaigns. - Strong relationship-building and communication skills to foster influencer partnerships. - A creative mindset coupled with analytical skills to craft and evaluate campaign strategies. - Experience in D2C/health and wellness is a plus point.

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    5 days ago

    Thane, India Mosaic Wellness Full time

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    Thane, India Mosaic Wellness Full time

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