Mosaic Wellness

7 days ago

Mumbai, India Mosaic Wellness Private Limited Full time

Manager Influencer Marketing Be Bodywise.Were looking for a Senior Manager Influencer Marketing to lead all influencer initiatives for Be Bodywise.This role requires a mix of strategic thinking, execution excellence, and team leadership.Youll own a multi-crore quarterly budget, manage a team, and drive influencer-led growth across key products.You will work closely with Brand, Category, Channel and E-Commerce teams to ensure influencers drive not just awareness, but also business impact.Influencer Strategy & Leadership:- Build and execute the influencer marketing roadmap for Be Bodywise.- Own quarterly budget planning, allocation, and optimization.- Lead product GTMs through influencer-first strategies.Campaign Planning & Execution:- Own the end-to-end execution of influencer-driven campaigns.- Deliver high-quality, on-brand content that resonates with consumers.- Continuously experiment with content formats and platforms to maximize impact.- Develop compelling campaign narratives.- Oversee product seeding initiatives to maximize visibility and trial among influencers.Partnerships & Relationships:- Build and nurture strong relationships with creators, agencies, and external partners.- Negotiate contracts and ensure smooth execution with external stakeholders.- Develop long-term partnerships that strengthen brand credibility and reach.Performance Analytics & Optimization:- Define KPIs for influencer collaborations and track performance metrics.- Leverage insights and data to optimize future campaigns, ensuring continuous improvement.- Present performance reports and actionable recommendations to senior leadership.Team Leadership:- Lead, mentor, and grow a team of influencer marketing professionals.- Drive team independence, accountability, and creative problem-solving.- Foster a culture of experimentation, learning, and speed.Cross-Functional Collaboration:- Work closely with Channel, Category, Brand and E-commerce teams to align influencer marketing with overall brand priorities.- Sync on product focus, seasonal priorities, and platform dynamics.- Feed influencer learnings back into broader brand-building efforts.What Were Looking For:- 6 - 9 years of experience in influencer marketing.- Strong understanding of D2C brands and performance-driven influencer campaigns.- Proven ability to manage large budgets and scale influencer programs.- Strong people management and leadership experience.- A creative thinker with a data-driven mindset.- Thrives in a fast-paced, high-growth environment with a high bias for action.Why Join Us:- Lead influencer marketing for one of Indias fastest-growing brands.- Opportunity to drive impact at scale across multiple product categories.- Be part of a young, ambitious, high-ownership team shaping the future of health & wellness in India. (ref:iimjobs.com)

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