Mosaic Wellness

About Us:- Mosaic Wellness is building digital first, health brands for elective health concerns.- Man Matters, is a digital elective health platform for men, helping 2.- 5M+ men every year diagnose and solve for their hair loss, beard growth, fitness and nutrition concerns by offering personalized treatment plans and access to expert doctors and health coaches.- Be Body Wise, is an online women's elective health platform, serving 4M+ women every year by providing personalized solutions and doctor consults across concerns for hair health, body care, Sleep and nutrition.- Little Joys, is an online health platform for kids, helping 2M+ parents every year solve for their child's physical, mental and emotional development by offering age-appropriate solutions for nutrition, immunity, brain health, bone health with access to expert doctors and nutritionists. About the Role:- We are looking for a Senior Manager - Influencer Marketing (Fitness) to lead and scale our fitness influencer partnerships.- This role is ideal for someone with a deep understanding of the fitness creator ecosystem.- You will be responsible for developing high-impact collaborations that drive brand awareness, credibility, and conversions within the fitness community.- This role requires a mix of creativity, leadership, and analytical thinking to build impactful partnerships and ensure the success of our influencer initiatives. Key Responsibilities:- Influencer Strategy & Leadership.- Develop and execute a robust influencer marketing strategy aligned with brand goals, ensuring strong ROI and business impact.- Build a roadmap for scaling influencer collaborations.- Lead and mentor a team of influencer marketing executives, fostering a high-performance culture.- Influencer Relationship Management.- Identify and onboard high-impact influencers, content creators, and key opinion leaders (KOLs) to drive brand advocacy.- Cultivate long-term partnerships with influencers, ensuring authenticity and sustained engagement.- Oversee contract negotiations, deliverable agreements, and compliance with brand Guidelines. Campaign Planning & Execution:- Own the end-to-end execution of influencer-driven campaigns, from ideation to launch.- Work closely with category and brand teams to develop compelling campaign narratives.- Oversee product seeding initiatives to maximize visibility and trial among Influencers. Performance Analytics & Optimization:- Set KPIs for influencer collaborations, tracking performance metrics like reach, engagement, conversions, and ROI.- Leverage insights and data to optimize future campaigns, ensuring continuous improvement.- Present performance reports and actionable recommendations to senior leadership. Industry Trends & Innovation:- Stay ahead of emerging social media trends, influencer marketing innovations, and competitor strategies.- Experiment with new platforms, content formats, and influencer categories to enhance brand impact. Budget & Compliance Management:- Manage the influencer marketing budget, ensuring cost-effective partnerships and strong returns.- Ensure compliance with legal and regulatory guidelines. What You'll Bring:- 2-8 years of experience in influencer marketing, with at least 2 years in a leadership role.- Strong network and relationships within the fitness creator ecosystem.- Proven ability to manage large-scale influencer campaigns with a data-driven approach.- Exceptional negotiation, communication, and stakeholder management skills.- Experience with influencer marketing tools and platforms.- Ability to work in a fast-paced, high-growth D2C environment. (ref:iimjobs.com)