
ClearTax - Campaign Manager - B2B Vertical (3-8 yrs)
4 weeks ago
Location: Bengaluru, India (Full-time, Onsite)
Ready to own the full campaign engine - from first impression to closed-won?
Join us and help move CFOs from curiosity to commitment.
Role Snapshot
You'll be the operational heartbeat behind our enterprise-focused campaigns - driving strategy, execution, and optimisation across Salesforce/Pardot, email, WhatsApp, LinkedIn, Google Ads, webinars, and more.
Partner closely with Content, SDR, Product, and Sales teams to turn GTM goals into impactful, insight-rich campaigns that engage CFOs and finance leaders at every touchpoint.
Key Responsibilities
- End-to-End Campaign Management Scope, build, launch, and scale multi-channel programs Maintain campaign calendars & retrospective documentation
Salesforce/Pardot Expertise
- Manage segmentation, automations, lead scoring, journey triggers, and campaign attribution
Cross-Functional Collaboration
- Align content, design, performance, and SDR cadences to hit MQL, SQL, and pipeline targets
Reporting & Insights
- Create dashboards & reports (Coda, Sheets, GA4) highlighting CPL, CAC, ROAS, funnel velocity Present weekly learnings & optimisations
Process Building & Optimisation
- Document workflows, improve hand-offs, champion data hygiene & marketing ops best practices
- Experimentation & Special Projects Run A/B tests on copy, creatives, and channels
- Lead initiatives like advanced lead-scoring models, signal mapping, and new-channel pilots
Success Metrics (First 12 Months)
- 95%+ campaigns launched on-time
- Improved MQL - SQL conversion rates
- Optimised blended CPL across channels
- Accurate attribution of campaign revenue in Salesforce
- 100% recurring workflows documented & adopted
What We're Looking For
Must-Haves
- 2-4 years in B2B SaaS campaign management, marketing ops, or growth
- Strong experience with Salesforce CRM & Pardot (Marketing Cloud Account Engagement)
- Proven track record running omni-channel programs (email, paid social, search, webinars, WhatsApp/SMS)
- Advanced Excel/Sheets, with familiarity in SQL, Looker, or GA4
- Excellent project management & stakeholder influencing skills
- Ability to translate data into actionable insights
Nice-to-Haves
Experience targeting C-suite finance personas
Familiarity with HubSpot, Marketo, 6sense, Bombora
Exposure to ABM playbooks & SDR workflows
Why Join Us?
An opportunity to take full ownership of a high-impact campaign engine, work closely with senior leaders, and craft data-driven programs that directly influence pipeline and revenue.
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