Campaign Manager

3 weeks ago

Bengaluru, Karnataka, India Careernet Full time

Campaign Manager JD

Responsibilities

  • Build and execute segment-focused marketing strategies to drive awareness, engagement and growth across priority B2B audiences
  • Lead full-funnel, integrated campaigns—owning planning and execution across digital channels including ads, email and landing pages
  • Collaborate with customers to design targeted, scalable campaigns that translate product capabilities into segment-specific value
  • Launch and manage multi-channel go-to-market motions, aligning paid acquisition, email and web experiences to audience journeys
  • Continuously optimize digital touchpoints and conversion paths across all funnel stages
  • Monitor segment-level and campaign-specific KPIs; apply performance insights to iterate on messaging, targeting and channel mix
  • Drive experimentation through structured A/B testing to improve campaign performance and conversion

Requirements

  • 7+ years in B2B marketing with hands-on experience leading audience-first strategies across segments and industries
  • Proven success executing integrated campaigns that deliver measurable pipeline and business impact
  • Deep understanding of B2B buyer behavior—channels, personas and decision dynamics
  • Expertise in building GTM strategies at the segment level—persona definition, journey mapping and channel orchestration
  • Strong analytical acumen—able to translate data into strategy and continuous improvement
  • Fluency with modern marketing tech stack—MAPs, native ad platforms, CRMs, and analytics tools
  • Experience in B2B SaaS with a solid grasp of growth metrics and business models

Preferred

  • Experience in high-growth tech or PLG-first companies with enterprise sales motions
  • Background in growth or technical marketing for software or SaaS products
  • Direct ownership of pipeline goals for a defined segment or persona
  • Understanding of enterprise sales cycles and how marketing can support multi-touch, high-consideration deals

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