Campaign Manager

Job Description

The Company

MPOWERs borderless loans enable students from around the world to realize their full academic & career potential by attending top universities in the U.S and Canada.

As a mission-oriented FinTech / EdTech company, we move extremely fast and leverage the latest technologies, global best practices, and heavy analytics to tackle one of the biggest challenges in financial inclusion. Were backed by over $150 million in equity capital from top global investors, which enables our fast-growth and provides our company with financial stability and a clear path to an IPO over the coming years.

Our global team is composed of ex-management consultants, financial services and technology professionals, and other experts in their respective fields. We work hard, have fun, and believe greatly in our cause. For us, MPOWERs mission of making this mission is personal.

As a member of our team, youll be challenged to think quickly, act autonomously, and constantly grow, creatively in an environment where fast change and exponential growth is the norm. ideation and implementation happens very quickly. We value feedback and emphasize personal and professional development by providing the resources you need to further your skills and grow with the company. MPOWER is committed to cultivating your strengths and curiosity and helping you make an immediate impact.

MPOWER has been named one of the best fintechs to work for by American Banker for the past 6 years in a row. We are honored to be nominated by multiple agencies and publications for our leadership in Tech, diversity and social impact. We pride ourselves on being a growth company for grown-ups, where there are no pool tables but rather great health, education, and maternity/paternity benefits instead. Our team diversity has been recognized as well; were one of the most diverse workforces in the world in terms of nationality, gender, religion, age, sexual orientation, and educational background.

THIS IS A FULL-TIME POSITION BASED IN BANGALORE, INDIA

THE ROLE

As a Campaign Manager you will be leading our consumer-facing marketing campaigns at MPOWER. Were looking for a creative and results-driven Campaign Manager to lead our consumer-facing marketing campaigns. We are looking for someone whos excited to blend purpose with performancebringing bold ideas to life while advancing a meaningful mission. Youll have the opportunity to craft campaigns from the ground up, tell stories that connect deeply with international students, and work alongside a passionate, collaborative team. If youre energized by global impact, thrive on both strategy and execution, and love turning insights into inspiring content, youll find your place here.

Your responsibilities will include but are not limited to

- Planning and launching integrated B2C marketing campaigns that increase awareness, deepen engagement, and drive student loan applications.
- Partnering with internal teams and regional experts to craft messaging that is culturally relevant and aligned with our brand voice across email, paid media, social, influencer, and other channels.
- Managing timelines, creative briefs, and assets to ensure seamless coordination and campaign delivery from start to finish.
- Using data and analytics to measure campaign performance, uncover insights, and continuously refine strategy for better results.
- Bringing fresh, innovative ideas to the table and testing new approaches to expand reach and inspire action among international students.

The Qualifications

- Degree in Marketing, Communications, Business, or a related field (Masters preferred).
- 5 to 7 years of experience leading B2C marketing campaigns, preferably in a fast-moving environment.
- Strong grasp of digital marketing channels and tools, including Google Analytics, email, paid ads, SEO/SEM, and social platforms.
- Great storytelling and content skills, with an eye for what resonates with different audiences.
- Confident with marketing data and comfortable using analytics to make decisions.
- Experience working with international audiences or running global campaigns is a big plus.
- Genuine passion for expanding access to education and making a positive social impact.

A passion for financial inclusion and access to higher education is a must, as well as comfort working with a global team across multiple time zones and sites

In addition, you should be comfortable working in a fast-growth environment, meaning a small agile team, fast-evolving roles and responsibilities, variable workload and tight deadlines, a high degree of autonomy, and 80-20 everything.

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